Otter Products · 2 weeks ago
Vice President of Brand Marketing
US-CO-Fort Collins
Full-time
Hybrid
Director/Executive
$225K/yr - $300K/yr
15+ years expOtter Products is a global technology leader seeking a Vice President of Brand Marketing to oversee and direct the planning, development, and strategy execution for all their brands. This role will involve leading brand and creative teams, driving consumer engagement, and ensuring that marketing strategies align with the company's strategic plan.
Consumer GoodsElectronicsMobileSecurity
Responsibilities
Work with a global marketing mindset to ensure adoption and use of unified messaging across the entire organization in relation to the corporate brands
Lead a cross functional team of internal and external resources to help define the brand strategy and guide innovative concept development
Inspire marketing team members; set clear expectations and clearly communicate individual and team roles in achieving the marketing strategy
Spearhead the brand definitions, creating and ensuring adherence and governance to our brands
Drive consumer engagement that connects consumers with our brands and maximizes awareness and sales through integrated positioning, promotion and launch programs and events
Provide strategic insight to develop a highly impactful and relevant brand storyline, messaging and visuals
Provide governance and direction to maintain the brand identity and brand message ensuring that all communication and marketing activities are consistent with the brand vision, position and strategy
In collaboration with key regions, develop and drive brand-building programs to share and demonstrate Otter Products’ brands in action
Research, propose and execute new methods to increase Otter Products’ global brand perception and awareness
Delegate and empower the team, avoiding bottlenecks to maximize the value of each team member, while always promoting personal growth
Work with department and functional leaders to develop marketing strategies for company growth which includes determining which new categories, markets and services the company can enter
Work in collaboration with the sales team to gather customer and market data to adjust marketing strategies
Build and enhance a strategy for creative production work regarding building marketing collateral
Identify and optimize most effective offline marketing channels
Identify and leverage critical market and competitive data to segment and define target markets
Establish narratives and storylines to bring products to life across multiple regions
Manage and communicate global brand guidelines and budgets
Support and maintain a positive safety culture by being an active leader in all safety program initiatives
Other duties as assigned
Qualification
Required
Bachelor's degree is required
Minimum of fifteen years of experience in a marketing role with a focus on brand management required
Minimum of 2 years in a director level role, or above, is required
Preferred
Master's degree is preferred
Experience working with Consumer Products is highly preferred
Benefits
Medical
Dental
Vision
Basic life
Voluntary life
Long-term and short-term disability
Employee assistance program
Flexible spending accounts
Health savings account
401(k) retirement plan
Accrued paid time off based on seniority
Volunteer time off
Parental leave
Bereavement leave
Company holidays
Years of service awards
Variable Incentive Program
Long Term Incentive
Eligible for Sr. Leadership Level Incentive Opportunity
Company
Otter Products
Otter Products provides protective products for smartphones and electronic devices via OtterBox, LifeProof, Liviri and OtterCares brands.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Trey Northrup
CEO
Recent News
2025-01-18
2024-11-26
Company data provided by crunchbase