High Wire Distilling Company ยท 1 day ago
National Sales Director
Atlanta, GA
Full-time
Hybrid
Director/Executive
7+ years expHigh Wire Distilling Co. is an independently owned distillery located in Charleston, SC that produces small batch spirits. They are seeking a senior-level sales executive to lead and execute the national sales strategy across all channels and markets, focusing on distributor management, key account development, and revenue growth.
Distilleries
Responsibilities
Develop and execute a national sales strategy aligned with brand positioning, production capacity, and financial goals
Set annual, quarterly, and monthly sales targets by market, channel, and SKU
Drive volume growth, distribution expansion, account engagement, and sustainable depletions
Partner with founders on pricing, margin management, and market prioritization
Develop and manage distributor partnerships across all assigned markets
Lead distributor business communication: goal setting, forecasting, inventory management, and joint business planning
Ensure alignment on brand standards, pricing, programming, and positioning
Personally manage key national and regional on-premise and off-premise accounts
Support distributor sales teams through ride-withs, trainings, and market visits
Develop channel-specific strategies (on-premise, off-premise, chains, e-commerce)
Collaborate with marketing on national and market-level programming
Recruit, train, and manage area sales managers, contract employees, and brand ambassadors
Set clear performance expectations and KPIs
Coach team members on selling skills, account strategy, and brand storytelling
Own national forecasting and depletion planning
Track depletion and shipment performance by SKU, distributor inventory, and velocity metrics
Provide weekly reporting and insights to ownership
Collaborate with production team on demand planning
Use data to inform market expansion, resource allocation, and production planning
Serve as a senior brand representative at industry events, trade shows, and consumer-facing activations
Support PR, education, and advocacy efforts as needed
Build long-term relationships with key industry stakeholders
Qualification
Required
7+ years of spirits sales experience, craft or premium spirits preferred
Proven success managing multi-state distributor networks
Existing national or regional key account relationships
Experience calling on both on- and off-premise accounts
Demonstrated ability to build brands, not just sell SKUs
Willingness to travel extensively
Strong analytical, negotiation, and communication skills
Preferred
Candidates based in our distribution footprint are preferred
Benefits
Travel expenses reimbursed
Health benefits and paid time off
Product allowance and industry perks
Company
High Wire Distilling Company
High Wire Distilling Co. is a pioneering Charleston, SC distillery known for its Jimmy Red Bourbon, Hat Trick Gin, and other small batch spirits.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase