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High Wire Distilling Company · 1 day ago

National Sales Director

Atlanta, GA

Full-time

Hybrid

Director/Executive

7+ years exp

High Wire Distilling Co. is an independently owned distillery located in Charleston, SC that produces small batch spirits. They are seeking a senior-level sales executive to lead and execute the national sales strategy across all channels and markets, focusing on distributor management, key account development, and revenue growth.

Distilleries

Responsibilities

Develop and execute a national sales strategy aligned with brand positioning, production capacity, and financial goals

Set annual, quarterly, and monthly sales targets by market, channel, and SKU

Drive volume growth, distribution expansion, account engagement, and sustainable depletions

Partner with founders on pricing, margin management, and market prioritization

Develop and manage distributor partnerships across all assigned markets

Lead distributor business communication: goal setting, forecasting, inventory management, and joint business planning

Ensure alignment on brand standards, pricing, programming, and positioning

Personally manage key national and regional on-premise and off-premise accounts

Support distributor sales teams through ride-withs, trainings, and market visits

Develop channel-specific strategies (on-premise, off-premise, chains, e-commerce)

Collaborate with marketing on national and market-level programming

Recruit, train, and manage area sales managers, contract employees, and brand ambassadors

Set clear performance expectations and KPIs

Coach team members on selling skills, account strategy, and brand storytelling

Own national forecasting and depletion planning

Track depletion and shipment performance by SKU, distributor inventory, and velocity metrics

Provide weekly reporting and insights to ownership

Collaborate with production team on demand planning

Use data to inform market expansion, resource allocation, and production planning

Serve as a senior brand representative at industry events, trade shows, and consumer-facing activations

Support PR, education, and advocacy efforts as needed

Build long-term relationships with key industry stakeholders

Qualification

Spirits sales experienceDistributor managementKey account relationshipsAnalytical skillsNegotiation skillsCommunication skillsBrand buildingMarket analysisLeadership