WhyGolf · 1 day ago
Growth Marketing Manager (Performance & Retention)
United States
Full-time
Remote
Mid, Senior Level
2+ years expWhyGolf is a fast-growing golf training brand helping golfers all around the world. They are seeking a Growth Marketing Manager to own retention and growth execution across lifecycle marketing and performance operations, focusing on improving customer engagement and retention through various marketing strategies.
Retail
Responsibilities
Take ownership of the creative pipeline by coordinating raw asset intake, organizing and prioritizing inputs, and supporting creative strategists in turning raw footage, UGC, and product assets into scroll-stopping Meta ad creatives
Own lifecycle and retention marketing across email and SMS via Klaviyo, including post-purchase education, customer segmentation, cross-sell and winback strategies, with a focus on increasing repeat purchase rate and LTV
Design and optimize onboarding and education sequences that help customers extract real value from WhyGolf training aids and reduce refunds and churn
Manage growth experimentation across paid and owned channels, including creative testing frameworks, landing page tests, and cohort-level performance analysis
Analyze performance data across acquisition and retention to surface insights, diagnose issues, and inform prioritization and decision-making
Assist with influencer and creator relationships by supporting communication, coordinating deliverables, and helping integrate influencer content into paid and lifecycle marketing initiatives
Collaborate closely with the founder and creative partners to translate strategy into execution and ensure growth initiatives ship reliably
Qualification
Required
2–5+ years of experience in DTC growth or performance marketing, with hands-on exposure to both paid media and lifecycle/retention marketing
Demonstrated experience supporting performance media execution, including campaign builds, QA, budget pacing, and troubleshooting within platforms like Meta ads Manager
Strong understanding of lifecycle and retention fundamentals, including post-purchase education, segmentation, cross-sell and winback strategy, and LTV optimization
Comfort working across core growth tools such as Shopify, Klaviyo, and Meta ads Manager
Proven ability to analyze performance data, identify meaningful signal in noisy environments, and translate insights into action
High attention to detail and excellent written and verbal communication skills
Ability to operate with ownership and sound judgment in a fast-moving, founder-led environment with evolving priorities
Preferred
Have experience with or a strong working understanding of the golf swing, common swing faults, and how golfers think about improvement, including familiarity with the golf training aid industry
Have prior experience running performance marketing within the golf, sports, or performance-oriented consumer category
Experience marketing a subscription-based app, including lifecycle messaging tied to onboarding, engagement, and retention
An example of a growth, retention, or performance initiative you owned end-to-end
Company
WhyGolf
At WhyGolf, we're committed to helping you suck less at golf. We've designed training aids to address every aspect of the game.
2-10 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase