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Helen of Troy · 1 day ago

Digital Marketing Specialist, Wellness

Marlborough, MA

Full-time

Hybrid

Entry, Mid Level

$76K/yr - $95K/yr

2+ years exp

Helen of Troy is a leading global consumer products company that empowers consumers with trusted products for self-care and wellness. They are seeking a highly motivated Digital Marketing Specialist to enhance brand awareness and customer engagement through content strategies across various digital channels. The role involves collaboration with cross-functional teams to ensure a cohesive digital presence for their Wellness brands.

Consumer GoodsManufacturingRetailShopping

No H1B

Responsibilities

Leverage retailer scorecards, campaign performance data, and A/B testing insights to implement strategic, data-informed enhancements to digital content across platforms

Support execution of influencer partnerships by sourcing talent, managing product logistics, reviewing content and conducting social listening

Facilitate the end-to-end retailer PDP digital asset optimization process by gathering inputs for briefs, initiating content requests, and overseeing delivery of assets to the Digital Excellence team for implementation

Collaborate cross-functionally with Brands, Sales and Performance Planning teams to align messaging and creative execution for key promotional events and tentpole moments, ensuring consistency and impact across all digital consumer touchpoints

Stay current on digital trends and platform updates to inform strategy

Support in product seeding and affiliate campaign execution as needed

Develop and implement content strategies across Instagram, Facebook, TikTok, and Pinterest

Partner with Brands to develop and implement a social media content calendar, creating original content (text, video, etc.) and managing community engagement and responses- all while ensuring every touchpoint consistently reflects each brand’s unique voice, identity and values

Monitor social metrics and trends to refine strategy and boost engagement

This role will work in close collaboration with Brand Marketing, Digital, Creative, Experience Planning, Sales as well as with third -party agencies with a single-minded focus on driving digital excellence across all consumer touchpoints and leveraging data and consumer insights to continuously optimize content to ensure cohesive, high-impact execution across our Wellness brands

Partner with Brand and Creative Teams to create and implement innovative, brand-aligned content across all consumer touchpoints (social, digital and ecommerce channels) based on brand strategy, focus, and direction. Ensure content reflects each brand’s unique identity, tone, and equity

Oversee daily social media operations including content publishing, community management, influencer collaborations, and customer interactions. Ensure timely and professional responses to inquiries and comments. Support day-to-day management of paid influencer campaigns to ensure on-time delivery of content to hit key tentpole moments

Data and consumer insights to continuously optimize content to ensure cohesive, high-impact execution across all digital touchpoints. Track key social metrics such as engagement, reach, link clicks, and conversion. Provide actionable insights and recommendations to refine content strategies and improve ROI

Work closely with Brand, Creative, Experience Planning, Digital Excellence, Sales and external agencies to ensure consistent messaging across all touchpoints. Align content strategy with broader marketing initiatives across Amazon, WalMart, and Target websites. Coordinate with licensing and legal teams for Masterbrand approvals

Stay informed on emerging digital trends, platform updates, and competitive activity. Apply insights to keep content fresh, relevant, and ahead of the curve

Build and manage a strategic content calendar that aligns with product launches, brand campaigns, and seasonal moments alongside Brand Partners. Ensure timely delivery of seasonal, trend-related content across all channels

Qualification

Digital marketingSocial media managementContent creationAnalytics platformsE-commerce experienceProject managementMicrosoft OfficeAdobe skillsCommunication skillsProblem-solving skillsInterpersonal skillsCreativityAttention to detail

Required

Bachelor's degree in Marketing, Communications, Digital Media, or related field

2+ years of experience in digital marketing, social media management, and eCommerce

2+ years of experience in social media management, retailer e-commerce experience, and/or digital marketing, preferably within the wellness, consumer goods, or CPG industry

2+ years of leading social media initiatives with demonstrated success across multiple platforms (e.g., Facebook, Instagram, Twitter, Pinterest, Snapchat, TikTok, YouTube, and Reddit)

Experience with analytics platforms (e.g., Google Analytics, Meta Business Suite, TikTok Analytics) for reporting and analyzing campaign performance and strategy

Experience with social media and influencer management platforms (e.g., Sprout Social, Hootsuite, Buffer, Later, #Paid) and content creation

Authorized to work in the United States on a full-time basis

Proven experience managing the development a variety of digital content – written, video and images

Effective project planning, project management, and problem-solving skills

Strategic thinker with proven analytical skills with the ability to turn insights into actionable strategies

Detail oriented with ability to manage competing deadlines and priorities

Possess excellent communication, copywriting skills, proofreading skills

Superior interpersonal skills collaborating with cross-functional teams, agency personnel

Proven track record of growing and engaging social media audiences, ideally within wellness or health-related brands

Excellent communication, organization, and project management skills, with the ability to juggle multiple tasks and meet deadlines in a fast-paced environment

Passion for wellness and consumer health products is a plus, with a deep understanding of the needs and desires of consumers in the wellness sector

Creativity, innovation, and attention to detail, combined with a results-driven mindset

Microsoft Office skills (Word, Excel, PowerPoint, Outlook) and Adobe skills