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Empyrean · 18 hours ago

Go To Market - PRODUCT MARKETING MGR

United States

Full-time

Remote

Senior Level

5+ years exp

Empyrean is seeking a commercially minded Product Marketing Manager to join their Product Marketing team. This role involves driving enterprise growth by transforming customer outcomes into sales-ready narratives and collaborating with various teams to ensure alignment with business goals. The successful candidate will be responsible for crafting compelling messaging, executing customer proof strategies, and shaping the go-to-market strategy.

ComplianceEmployee BenefitsHuman ResourcesSoftwareWellness

Responsibilities

Craft compelling, proof-driven messaging and positioning that differentiates Empyrean's solutions by clearly articulating customer outcomes, ROI, and business value for enterprise buyers

Own and execute Empyrean’s customer proof strategy, converting real client outcomes, metrics and success stories into credible, sales-ready proof points that influence enterprise buying decisions

Partner closely with Sales and Sales Enablement to equip teams with clear, outcome-based proof points, customer stories, and value narratives that support deal progression, multi-stakeholder buying motions, and competitive differentiation

Formalize voice of customer initiative using data from multiple sources—analytics, research, UX, sales, and operations—to understand client behavior and sentiment, contribute to and validate marketing strategies, inform product feature and pricing strategies, and map client journeys

Provide field sales and client teams with clear communication on the value of Empyrean’s solutions to drive new business and upsells

Collaborate across teams—including Product/UX, Client Experience, Operations, Sales, Sales Enablement and Growth Marketing—to execute impactful programs

Develop a steady cadence of customer stories, industry playbook content and proof assets that showcase the real-world impact of Empyrean’s solutions

Create and maintain sales collateral to equip teams with the tools to sell effectively and promote Empyrean’s client solutions

Support and innovate in Empyrean's events, working with Events Marketing and Client Experience teams to enhance flagship events like Company kick off (Ignite), Client Council, and our annual client conference (EVOLVE)

Shape Empyrean’s GTM strategy, working cross-functionally with the Client Experience team to ensure alignment with core business goals such as retention, referrals, upsells, and adoption

Qualification

Data analyticsProduct positioningB2B SaaS knowledgeAI-driven toolsSales enablementCuriosityAccountabilityDeterminationCommunicationCollaboration skillsPersuasion skills

Required

5+ years of experience in a relevant field

Proficiency in data analytics and visualization tools (e.g., Tableau), with the ability to synthesize insights into clear, compelling value narratives

Exhibits a knack for distilling insights, identifying points of differentiation, and crafting compelling product and solution positioning

Comfort leveraging AI-driven tools and technologies to enhance workflows, drive efficiency, and unlock new creative opportunities in marketing and client engagement

Demonstrates ability to partner, empower, and direct stakeholders towards a common goal in an ambiguous environment, while managing expectations, maintaining self-motivation, and driving others to action

Demonstrates strong commercial judgment and the ability to prioritize work based on business impact, revenue influence and enterprise buyer needs

Prioritizes tasks effectively from a business perspective, making data-driven decisions to enhance engagement and revenue through client growth

Can create compelling narratives around business problems and explain complex, technical features in an easily understandable manner

Is skilled in writing, presenting, and persuading both internal and external stakeholders

Possesses a solid understanding of B2B SaaS, selling motions, and marketing strategies that engage and motivate buyers

Utilizes data to develop business cases and analyses that guide solid decision-making

Preferred

Experience in the benefits or HR tech industry is a plus

Company

Empyrean

Glassdoor3.1

Established in 2006, Empyrean is a leading technology SaaS company empowering organizations with innovative technology and a service-first approach that accelerates employers’ benefits and employee retention strategies.

Founded in 2006

Houston, Texas, USA

501-1000 employees