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Orchestra · 1 day ago

Media Director

New York, NY

Full-time

Hybrid

Director/Executive

$110K/yr - $130K/yr

6+ years exp

Orchestra is a new communications company that helps brands and organizations reach audiences in a more effective and precise way. They are seeking a Media Director to lead and manage client relationships and advertising campaigns, driving measurable results through strategic media planning and execution.

MarketingPublic RelationsTelecommunications

Responsibilities

Lead multiple client accounts at one time, most with multiple end-to-end, multi-channel paid media campaigns; join weekly calls, present findings and proactive suggestions, actively participate in strategic conversations and collaborate to solve problems

Develop all paid media strategy, translating short- and long-term client goals to campaign KPIs and maintaining a comprehensive work plan for internal and external teams

Create media strategies and media plans from scratch, taking big picture ideas and identifying the best platforms and tactics that will help meet goals

Manage and advise junior staff on the execution and optimization of digital ad campaigns across a variety of self-serve platforms and channels

Create and review detailed reports, providing the big-picture analysis, recommendations and actionable takeaways to senior client contacts

Work with the accounts team to stay up-to-date on all client news, events and priorities

Problem-solve and troubleshoot in ads platforms when crises inevitably arise

Stay on top of advertising trends and ever-changing platform policies; regularly share updates to internal and client teams on changes or new opportunities

Work closely with paid media leadership to pitch new business and proactively seek out new client opportunities, tapping into your professional network for leads

Work closely with paid media team members to establish and implement internal processes for efficiency and industry best practices

Qualification

Omnichannel paid mediaB2B experienceDigital advertisingTech B2B expertiseSaaS experiencePerformance-heavy clientsSelf-organizationCommunicationProblem-solvingTeam player

Required

6-8 years of experience in the planning, buying, and management of omnichannel paid media campaigns including paid social (Meta, LinkedIn, Reddit, etc), search (Google, Bing), video and CTV/OTT, programmatic, streaming audio, print, OOH, direct publisher buys, etc

Expertise with Tech B2B, SaaS, ABM, and performance-heavy clients

Experience working in a fast-paced environment and directly with clients to handle competing deadlines

Excellent written and oral communication skills with all levels of company staff, clients and vendors

Reliable self-organization systems and meticulous attention to detail

Demonstrated research and problem-solving skills

Experience (directly/indirectly) managing staff, with the ability to manage, motivate and mentor team members

The strong desire to be a team player and the ability to work with a team to achieve group objectives