Orchestra · 8 hours ago
Media Director
New York, NY
Full-time
Hybrid
Director/Executive
$110K/yr - $130K/yr
6+ years expOrchestra is a new communications company that helps brands and organizations reach audiences in a more effective and precise way. The Media Director will lead and manage client relationships and cross-channel advertising campaigns, driving results through analytical insights and creative strategies.
MarketingPublic RelationsTelecommunications
Responsibilities
Lead multiple client accounts at one time, most with multiple end-to-end, multi-channel paid media campaigns; join weekly calls, present findings and proactive suggestions, actively participate in strategic conversations and collaborate to solve problems
Develop all paid media strategy, translating short- and long-term client goals to campaign KPIs and maintaining a comprehensive work plan for internal and external teams
Create media strategies and media plans from scratch, taking big picture ideas and identifying the best platforms and tactics that will help meet goals
Manage and advise junior staff on the execution and optimization of digital ad campaigns across a variety of self-serve platforms and channels
Create and review detailed reports, providing the big-picture analysis, recommendations and actionable takeaways to senior client contacts
Work with the accounts team to stay up-to-date on all client news, events and priorities
Problem-solve and troubleshoot in ads platforms when crises inevitably arise
Stay on top of advertising trends and ever-changing platform policies; regularly share updates to internal and client teams on changes or new opportunities
Work closely with paid media leadership to pitch new business and proactively seek out new client opportunities, tapping into your professional network for leads
Work closely with paid media team members to establish and implement internal processes for efficiency and industry best practices
Qualification
Required
6-8 years of experience in the planning, buying, and management of omnichannel paid media campaigns including paid social (Meta, LinkedIn, Reddit, etc), search (Google, Bing), video and CTV/OTT, programmatic, streaming audio, print, OOH, direct publisher buys, etc
Expertise with Tech B2B, SaaS, ABM, and performance-heavy clients
Experience working in a fast-paced environment and directly with clients to handle competing deadlines
Excellent written and oral communication skills with all levels of company staff, clients and vendors
Reliable self-organization systems and meticulous attention to detail
Demonstrated research and problem-solving skills
Experience (directly/indirectly) managing staff, with the ability to manage, motivate and mentor team members
The strong desire to be a team player and the ability to work with a team to achieve group objectives
Preferred
Agency experience managing multi-channel campaigns
Experience in content syndication a plus but not required
Agency experience is a plus
Company
Orchestra
Orchestra is an operator of a media and communications company that offers branding, designing, media relations, and other such services.
501-1000 employees
Funding
Current Stage
Late StageRecent News
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