Genentech · 18 hours ago
Senior Business Product Manager, Omnichannel Enablement
South San Francisco, CA
Full-time
Onsite
Senior Level
$148K/yr - $274K/yr
5+ years expGenentech is committed to improving the lives of patients and creating healthier communities through innovative digital experiences. The Senior Business Product Manager, Omnichannel Enablement will drive the development and continuous improvement of omnichannel capabilities, focusing on data and analytics to enhance customer journeys and experiences.
BiotechnologyLife ScienceManufacturing
Responsibilities
Partner with the Senior Director, Omnichannel Orchestration and Automation and/or Executive Director - Omnichannel Suite Lead to strategize and lead the capability roadmap for data-focused omnichannel initiatives partnering across Data Science, Data Product, Analytics, and Digital Engagement
Champion data-focused omnichannel ambitions (segmentation, audience management, personas, etc.) by partnering across product groups (Data, Analytics, Digital Engagement) to define necessary products, capabilities, and scalable ways of working
Act as the Business Product Manager for the Omnichannel Enablement
Partner with Technical Product Manager and other BPMs to drive the development and improvement of product(s) or specific product features, ensuring alignment with the overall product vision – including decision engine integration and channel prioritization logic
Help to define rules for channel prioritization, sequencing, and suppression to ensure data-driven, customer-centric engagement to be used within the enterprise omnichannel decision engine(s)
Help evangelize the role of product(s) in achieving enterprise objectives, communicating their value proposition and roadmap(s) to senior leaders and organization-wide stakeholders
Act as point of contact for business feedback, recommendations, & user requests for enhancements to the product
Collaborate with the Technical Product Manager to align business outcomes with technical feasibility, ensuring the product delivers both business value and technical performance
Support the rollout of new features across new and existing users
Collaborate with Senior Director, Omnichannel Orchestration and Automation and other BPMs to establish business standards & templates and ensure pull-through
Collaborate with the Senior Manager, Digital Operations - Omnichannel to design, implement, and scale efficient ways of working across teams and processes. Partner closely with the Senior Business Product Manager, Orchestration and Senior Business Product Manager, Automation, to ensure alignment on business requirements and use cases for the marketing automation tool, enabling successful execution and adoption
Drive definition of business requirements for product usage & system health, leveraging GNE and industry standards
Drive experimentation to enhance product offerings, in line with the overall business learning agenda
Coordinate with business stakeholders, IT, and cross-functional enterprise product team partners to align on the product roadmap, fostering cohesive collaboration and unified efforts toward shared goals
Collaborate with cross-functional teams and IT partners to ensure successful product integration and execution
Design and document orchestration frameworks powered by data and analytics that dictate how messages flow between channels
Coordinate and scale cross-channel journey logic, ensuring the right message is delivered across the right channel at the right time to the right customer(s) leveraging data and analytics
Comply with all laws, regulations and policies that govern the conduct of Genentech activities
Qualification
Required
Bachelor's degree in business, technology, operations, science, marketing, or a related field
5 years of experience, with 3 years in product management, digital product operations, or equivalent experience
Experience with data and analytics powering omnichannel customer experiences. Experience with segmentation, targeting, audience management and affinity modeling
Familiarity with external data sets used in customer journeys to drive actions for both digital and in-person touchpoints
Experience with sole ownership of tactics or product components, demonstrating the ability to articulate business problems, identify solutions, and drive execution from strategy through implementation
Demonstrated ability to develop and execute product roadmaps, including feature planning, timelines, and dependencies
Proven success in aligning stakeholders and collaborating with cross-functional teams to deliver seamless product integration
Strong analytical and problem-solving skills, with experience driving experimentation and optimization
Exceptional communication and presentation skills, with the ability to evangelize product vision and value across all levels of an organization
Proven ability to adapt and navigate ambiguous or evolving environments
Preferred
Advanced degree, or equivalent experience (e.g., MBA or related graduate-level qualification)
Experience in healthcare, pharmaceutical, or highly regulated industries
Ability to innovate and foster experimentation to improve product capabilities
Experience in managing and executing omnichannel marketing campaigns
Experience working with recommendation decision engines
Strong expertise in audience segmentation and content strategy, with a proven ability to optimize campaigns for maximum reach and effectiveness across multiple channels
Proficiency in omnichannel marketing tools and platforms, with a demonstrated ability to apply business logic and analytics to drive campaign performance and refine targeting strategies
Benefits
A discretionary annual bonus may be available based on individual and Company performance.
This position also qualifies for the benefits detailed at the link provided below.
Company
Genentech
Genentech is a biotechnology research company that specializes in genetic testing and personalized medicines.
10001+ employees
H1B Sponsorship
Genentech has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (167)
2024 (148)
2023 (150)
2022 (178)
2021 (121)
2020 (158)
Funding
Current Stage
Public CompanyTotal Funding
unknown2009-03-26Acquired
1999-07-20IPO
1976-01-01Series Unknown
Leadership Team
Ashley Magargee
Chief Executive Officer
Michael Laird
Vice President
Recent News
2026-01-07
MarketScreener
2026-01-06
Company data provided by crunchbase