ICONMA · 1 day ago
SFMC (Salesforce Marketing Cloud) SME
Menlo Park, CA
Full-time
Onsite
Senior Level
$67.07/hr - $68.89/hr
5+ years expICONMA is a company seeking a SFMC (Salesforce Marketing Cloud) SME to enhance their marketing automation efforts. The role involves building and optimizing automation journeys, managing audience segmentation, and ensuring compliance with data governance and campaign standards.
Staffing & Recruiting
Responsibilities
Build and optimize multi-step automation journeys in SFMC using Journey Builder, Automation Studio, Email Studio, and Content Builder
Own dynamic content personalization using Movable Ink and SFMC scripting (AMPscript, SSJS)
Leverage knack for audience creation, logic setup, and governance across multiple channels
Manage and deploy Splash pages for webinars, events, and landing page experiences
Implement web forms and tagging using basic front-end skills (HTML/CSS/JavaScript) and coordinate QA/testing across devices and platforms
Work with Salesforce Data Cloud to integrate real-time audience insights and segmentation into campaign execution
Use SQL for audience segmentation, data extensions, and performance analysis within SFMC and external data environments
Partner with teams using tools like Highspot for content upload & measurement attribution and reporting, ensuring performance insights are integrated into future campaigns
Coordinate with cross-functional partners (MarTech, Analytics, Creative) to manage timelines, requirements, and technical delivery
Ensure compliance with data governance, tagging standards, and campaign QA best practices
Qualification
Required
5–7 years of hands-on experience in SFMC, with deep knowledge of Journey Builder, AMPscript, SQL, and cross-channel campaign execution
Strong working knowledge of Salesforce CRM and Salesforce Data Cloud for campaign targeting and personalization
Proficiency with Knack, including logic structuring and audience governance
Experience with Splash, Zoom, and dynamic content tools like Movable Ink and highspot
Basic front-end development skills (HTML/CSS/JavaScript) for building and troubleshooting content and forms
Familiarity with measurement and attribution platforms like Tableau
Excellent organizational and technical project management skills with the ability to work in a fast-paced, detail-heavy environment
Self-starter mindset with a strong bias for execution and continuous optimization
Experience with business messaging platforms like WhatsApp Business API, and integration of chat automation into broader marketing workflows
Familiarity with campaign analytics, tagging strategy, and funnel conversion metrics
Comfortable operating within a high-performing, fast-moving growth marketing team
Strong communication skills
Deliver things on time
Benefits
Health Benefits
Referral Program
Company
ICONMA
ICONMA: Your Partner in Global Staffing Solutions and Digital Transformation ICONMA is a globally recognized, Woman-Owned staff augmentation and technology consulting firm.
1001-5000 employees
H1B Sponsorship
ICONMA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (34)
2024 (31)
2023 (26)
2022 (39)
2021 (37)
2020 (69)
Funding
Current Stage
Late StageLeadership Team
Claudine George
Founder and CEO of ICONMA, LLC
Company data provided by crunchbase