Swisher · 1 day ago
Sales Strategy Manager
Jacksonville, FL
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expSwisher is a company focused on developing and executing commercial strategies for key customers and business segments. The Sales Strategy Manager is responsible for converting insights into integrated sales plans, ensuring alignment between Sales, Brand, and Marketing teams, and optimizing sales programs to drive profitable growth.
Manufacturing
Responsibilities
Support the Senior Director in shaping Swisher’s go-to-market strategy, executing the analytical and commercial groundwork required to operationalize strategic direction
Build and deploy long-term sales strategies aligned to revenue, share, and profit targets
Evaluate customer strategies, competitive activity, and industry trends to refine commercial direction
Partner with Sales leadership to set targets, KPIs, and success metrics
Define and implement route-to-market strategies to unlock new channel growth
Lead revenue forecasting and deliver accurate projections throughout the S&OP cycle
Track performance and course-correct execution to deliver the Annual Operating Plan
Lead customer strategy and activation planning for priority national accounts, distributors, and segments
Develop and deliver executive-level customer materials (business reviews, JBP, line reviews, field activation plans)
Co-lead Top-to-Top and Joint Business Planning engagements with Sales and cross-functional partners
Translate brand activations into customer-ready programs with Marketing and Category Management
Serve as Sales lead for S&OP to align demand, supply, and customer investment plans
Convert strategic priorities into execution plans, forecasts, and trade calendars with Sales Planning and Sales Ops
Identify performance gaps and deliver data-driven recommendations to guide commercial investment and program design
Align pricing, promotions, and trade investment with Revenue Growth Management, Finance, and Supply Chain
Partner with Sales Operations to improve reporting, tools, BI, and enablement platforms
Influence senior leaders and cross-functional teams to drive commercial decisions and execution excellence
Qualification
Required
10+ years of progressive experience in Sales Strategy, Commercial Planning, or Account Management within consumer goods or a related industry
Proven experience leading strategic customer plans across multiple channels
Strong analytical, communication, and presentation skills with demonstrated experience preparing and delivering executive-level materials
Proficiency in sales forecasting, S&OP, and data-driven decision-making
Ability to influence senior leaders and cross-functional teams
Bachelor's degree in Business, Finance, Marketing, or related discipline
Up to 20% travel
Preferred
4+ years in National Account Management, with a proven track record of success
Experience leading customer strategy for key national accounts or major distributors
Familiarity with trade investment management, joint business planning, and brand integration
Advanced Excel and PowerPoint skills; experience with CRM or BI platforms (e.g., Salesforce, Power BI)
Strong understanding of consumer insights, trade marketing, and retail activation best practices
MBA or advanced degree in Business, Strategy, or Organizational Leadership
Company
Swisher
Swisher stands at the forefront of innovation in the consumer products industry, blending a legacy of excellence with a forward-thinking approach.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Jill Rosenthal
Executive Assistant III to President & CEO
Michelle Comer Kiker, PHR
Senior Human Resources Business Partner
Company data provided by crunchbase