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Law & Crime · 1 day ago

Marketing Director

United States

Full-time

Remote

Director/Executive

$115K/yr - $135K/yr

7+ years exp

Law & Crime is seeking a dynamic Director of Marketing to serve as their first dedicated marketing hire. This leader will own and execute a comprehensive marketing strategy across various channels, focusing on brand visibility, communication strategies, and digital presence.

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Responsibilities

Drive overall brand visibility and positioning across Law&Crime Platforms

Define annual and quarterly communication strategies, marketing priorities with executive leadership within budget

Build scalable processes, workflows, and reporting structures for the communication and marketing functions

Lead awards strategy, press releases, announcements, and media moments

Coordinate presence at industry events, panels, and conference activations

Manage select external partnerships and promotional collaborations

Work with L&C on-air talent for strategic opportunities to expand their voice and cultivate their image

Own strategic development of core marketing materials including decks, sizzles, trailers, key art, and one-sheets

Coordinate with freelancers and vendors on light editing for promo cuts, trailers, and marketing clips

Design and Create or refine graphics, thumbnails, social assets, and presentation visuals

Ensure brand consistency across all touch points

Oversee website messaging, updates, and alignment with current priorities

Support digital campaigns across email and newsletters, social, and partner platforms

Lead on-air promo and tune-in strategy for cable, FAST, and new to launch app and SVOD service

Develop B2B strategy across distribution platforms including launching new channels, promoting seasonal programming, and developing a regular B2B newsletter

Coordinate with distribution partners on campaign placement, priorities, and deliverables

Oversee creative production for promos, lower thirds, snipes, bumpers, and show packaging