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CTM (CallTrackingMetrics) · 1 week ago

Content Specialist, Lifecycle & Partnerships

Millersville, MD

Full-time

Hybrid

Mid Level

3+ years exp

CallTrackingMetrics is a cutting edge software within the SaaS/UCaaS space helping drive revenue for 100,000+ clients in over 90 different countries. They are seeking a creative, data-driven Content Specialist, Lifecycle & Partnerships to own customer and partner communications across the full lifecycle, crafting messaging that keeps customers informed and engaged while supporting co-marketing initiatives.

AnalyticsSaaSSoftware

Comp. & Benefits

Responsibilities

Own customer and partner communications: Write and manage all lifecycle and partner emails, newsletters, announcements, and product updates

Develop lifecycle content strategy: Collaborate with Product Marketing, Customer Success, and Partnerships to align content with product adoption and retention goals

Create ad and social copy: Write short-form ad headlines, paid social captions, and organic social posts that connect campaigns across channels

Partner communication: Craft co-marketing content, partner spotlights, and affiliate newsletters in collaboration with the Events & Partnership Marketing Manager

Customer storytelling: Develop customer case studies, testimonials, and feature success stories with support from Product Marketing and CS

Brand voice & tone: Maintain consistency across CTM’s lifecycle and partner messaging; evolve guidelines for digital and social storytelling

Performance tracking: Monitor open rates, engagement, and conversion metrics; continuously A/B test subject lines, CTAs, and formats to optimize results

Campaign alignment: Work closely with the Director of Integrated Marketing to ensure lifecycle and partner comms support broader integrated campaigns

Qualification

B2B SaaS content marketingEmail marketingMarketing automation toolsCopy editingData-driven mindsetStorytelling skillsA/B testingSEO/AEO best practicesCollaboration skillsCommunication skills

Required

3–5 years of experience in B2B SaaS content, lifecycle, or product marketing

Proven experience writing for email, social, ads, and web, with an understanding of tone, hierarchy, and conversion optimization

Understanding of marketing automation tools (e.g., HubSpot)

Strong copy editing and storytelling skills; can pivot between technical explanation and emotional resonance

Familiarity with partner/affiliate programs or customer marketing

A data-driven mindset: able to use analytics to improve engagement and performance

Exceptional collaboration and communication skills — thrives working cross-functionally

Preferred

Experience with A/B testing and campaign analytics

Exposure to SEO/AEO best practices

Experience supporting integrated GTM campaigns or partner marketing efforts

Benefits

Quarterly bonuses up to 15% of that quarter’s salary when we reach our revenue goals

Annual merit increases to team members who are meeting our expectations

Hybrid work schedule with Mondays and Fridays as our work from home days

Summer Fridays

Paid-Time-Off policy that allows employees to accrue up to 30 days per year, depending upon tenure

2 work from anywhere weeks per year, with additional weeks earned with tenure

8 paid holidays, plus one additional floating holiday employees can use to celebrate their birthday or a federal or religious holiday of their choice, with additional floating holidays earned with tenure

24 hours of VTO (voluntary time off) allows employees to take paid time off to volunteer at their favorite charities or support their causes

401k Plan with per-pay employer matching up to 5%, that you are immediately vested in

Medical, dental, vision, and prescription coverage for employees and their families; plus both HSA and FSA pre-tax account options, which can be used to pay for health related expenses. We also offer an employer match for the HSA plan

Up to 4 weeks of paid parental leave, depending on tenure

Free basic life insurance and AD&D coverage equal to your annual base salary

Free short term disability coverage at 100% of salary after being employed for 6 months

Free access to a wide range of health and well-being information and services such as telephonic counseling, legal advice, and will preparation

Company

CTM (CallTrackingMetrics)

CTM (formerly CallTrackingMetrics) is the only digital platform that uses call tracking intelligence to inform contact center automation—resulting in a more personalized customer experience.

Founded in 2012

Millersville, Maryland, USA

51-200 employees