YMCA of the North · 1 day ago
Director of Visual Content
Minneapolis, MN
Full-time
Onsite
Director/Executive
$68K/yr - $90K/yr
10+ years expYMCA of the North is seeking a Director of Visual Content responsible for creating visually compelling content that tells their story across all platforms. This role involves leading high-quality video, photo, and asset management to enhance the YMCA brand and engage members.
CommunitiesHealth Care
Responsibilities
Set and lead the creative vision for photography and video storytelling across the organization, ensuring alignment with brand strategy, mission, and audience engagement goals
Develop and execute a cohesive visual storytelling strategy supporting marketing campaigns, programs, and leadership initiatives
Direct high-impact photography and video productions from concept through final delivery, including studio and on-location shoots across YMCA programs
Maintain and evolve visual brand standards to ensure consistency and quality across all platforms and media channels
Oversee studio operations, production environments, and technical infrastructure to ensure professional, reliable, and efficient workflows
Lead equipment strategy, budgeting, upgrades, and vendor relationships related to video, audio, and photography production
Establish and oversee post-production standards, workflows, and quality control for photography and video deliverables
Provide creative leadership for editing workflows, ensuring brand alignment, technical excellence, and consistency
Own the vision, governance, and optimization of the Digital Asset Management (DAM) system, including metadata standards, taxonomy, access, and rights management
Ensure media assets are organized, searchable, reusable, and preserved for long-term organizational use
Develop and enforce SOPs, guidelines, and best practices for photography, video production, and asset management
Train and coach staff, associates, and contractors to elevate visual quality and ensure adherence to brand and production standards
Provide strategic leadership to internal teams, contractors, and external partners involved in visual content production
Partner with marketing, program leaders, and executives to align visual content with organizational priorities and campaigns
Manage creative prioritization, timelines, and cross-functional coordination to deliver high-quality work efficiently
Qualification
Required
Bachelor's degree in Film, Photography, Media Arts, or related field; demonstrated experience in professional video/photography production may be considered in lieu of degree
Minimum five (5) years of experience leading video and photo projects for marketing, storytelling, or brand campaigns
Minimum ten (10) years of experience in a leadership position, managing teams, or creative direction
Expertise in Adobe Creative Suite (Premiere Pro, After Effects, Lightroom, Photoshop)
Proficiency with professional cameras (Sony, Blackmagic), lighting, and audio equipment
Demonstrated ability to lead projects from concept through completion with strong storytelling, composition, and project management skills
Experience and knowledge of DAM systems and file management and formatting
Excellent communication, organization, and leadership skills
Ability to adapt to new technologies and manage multiple priorities under tight deadlines
Preferred
Bi/multilingual
Benefits
A wide range of other benefits
Earned time off that vary depending on part-time or full-time status
Company
YMCA of the North
The YMCA is a 501(c)(3) not-for-profit social services organization dedicated to Youth Development, Healthy Living, and Social Responsibility.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Glen Gunderson
President and CEO
Shannon Reierson
Manager of Executive and Board Services | SEA to CEO & CFAO
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