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McKinsey & Company · 3 days ago

Product Manager - Digital Marketing, Operations and Technology

Atlanta, GA

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

McKinsey & Company is a global management consulting firm that helps clients address complex challenges. The Product Manager will guide clients in implementing marketing technology products, ensuring alignment with strategies, and facilitating Agile teams to enhance customer experiences.

ConsultingManagement ConsultingProfessional Services

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Help clients develop their vision and guide them through the implementation of mar-tech and/or ad-tech products that help them attract and grow customers using digital marketing strategies and technology

Communicate the product vision to key stakeholders

Provide directions on technology platforms and features that will deliver enhanced customer experience

Build strong relationships with key stakeholders to ensure alignment with the overall strategy

Help clients build cross-functional Agile teams across marketing, sales, engineering, account managers, client services, etc

Make decisions on an ambitious and visionary product roadmap to deliver the most value/ROI and prioritize initiatives in areas such as retail media networks, personalization at scale, privacy-safe growth, direct to consumer activation, etc

Act as the liaison between engineering, sales, marketing, and support to ensure business case and client goals are met

Understand client needs to develop use cases, sizing them for business value, and prioritizing the activation roadmap based on value and feasibility

Work in an Agile operating model to develop user stories, and solution the underlying data and solution architecture for use cases

Own the design and delivery of platforms: facilitate the creation and communication of business requirements to solution architects, data scientists, and development teams

Support Agile development by creating sprint plans, removing roadblocks, flagging problems, and ensuring progress

Qualification

MarTech product managementAgile methodologyProduct roadmap creationDigital marketing strategiesData analyticsCRM systemsProblem-solvingCollaborationAdaptability

Required

Bachelor's degree in information technology, software engineering, computer science, marketing, STEM, IT project management, or related field

8+ years' experience with MarTech product management, solutioning, and / or implementation (Adobe, Salesforce, Google, Amazon, Oracle, etc.; Ad products, Media planning)

Breadth of knowledge across all areas of marketing and advertising technology (Data, Analytics, Email, Website, CRM, Paid media etc.) with depth and hands-on experience in at least one area

Experience with creating a product roadmap, prioritizing initiatives against value, and facilitating sprint planning and backlog grooming

Experience leading teams in an Agile setting, leading collaboration across business users, technology enablement, marketing activation, and marketing operations

Experience with digital products, and the ability to work with in-house teams and external agencies

Ability to lead an implementation team to set strategic priorities and resolve issues with strong problem-solving capabilities

Passion to challenge the status quo and find new solutions and drive out of the box ideas – loves and embraces change

Believes in a non-hierarchical culture of collaboration, transparency, safety, and trust

Not afraid to “roll up the sleeves” and seeks to go outside comfort zone to learn – pushes teams to do the same

Preferred

Master's degree in computer science or software engineering

Product management certification

Benefits

World-class benefits: On top of a competitive salary (based on your location, experience, and skills), we provide a comprehensive benefits package to enable holistic well-being for you and your family.

Company

McKinsey & Company

Glassdoor4.1

McKinsey & Company is a global management consulting firm and trusted advisor by businesses, governments, and institutions.

Founded in 1926

New York, New York, USA

10001+ employees

http://www.mckinsey.com

H1B Sponsorship

McKinsey & Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (612)

2024 (647)

2023 (613)

2022 (811)

2021 (740)

2020 (471)