DreamWorks Animation · 1 day ago
Director, Social Media NBCU Local
30 Rockefeller Plaza, New York, NEW YORK
Full-time
Hybrid
Director/Executive
$105K/yr - $140K/yr
7+ years expNBCUniversal is one of the world's leading media and entertainment companies. The company is seeking a strategic, data-driven Social Media Director to expand the reach of journalism and improve monetization across key social media platforms including Meta, TikTok, and YouTube.
AnimationFilmMedia and Entertainment
No H1B
Responsibilities
Develop and implement holistic platform, partnership, content and moderation strategies for Meta, TikTok, and YouTube in alignment with audience growth, engagement, and revenue goals
Ensure shortform video and platform-first content are created in alignment with platform strategies designed to meet audience and revenue targets
Create repeatable frameworks and toolkits that enable NBC and Telemundo local stations, as well as RSNs, to execute best-in-class social media strategies around key tentpoles, breaking news and daily news and beat coverage
Translate editorial and business priorities into tailored strategies for each platform in English and Spanish
Guide frameworks and best practices for content packaging decisions including titles, thumbnails, hashtags, and SEO optimization
Lead trainings, workshops, and regular knowledge-sharing sessions with newsroom social and editorial teams
Set platform KPIs and collaborate with research team to build dashboards for continuous optimization
Utilize analytics to track performance, identify trends, and proactively adjust strategies for impact
Partner with editorial, marketing, and product teams to align multiplatform priorities
Advocate for platform-first thinking in newsroom workflows and content planning cycles
Surface insights and share platform learnings across partner teams within NBC News and the NBCU family to build broader strategic alignment
Act as admin for business portfolios of key platforms and ensure cyber security best practices are implemented across teams, working collaboratively with NBCU Cyber team and NBCU Local Tech Ops
Qualification
Required
7+ years of experience in digital media, audience development, or social media strategy with a focus on YouTube and shortform video
Proven experience managing social strategies across Meta, TikTok, and YouTube, ideally within a news, media, or multiplatform environment
Strong understanding of content trends, creator ecosystems, and algorithm dynamics on social video platforms
Experience working with large, multi-brand portfolios and creating systems that scale
Demonstrated ability to build infrastructure, lead trainings, and manage organizational change
Deep analytical skills with the ability to interpret data and apply it to strategy
Familiarity with podcasts and how to grow their visibility across social platforms
Strong communication and collaboration skills, with the ability to influence at all levels of an organization
Must be willing to work in New York, Los Angeles, Chicago or Miami
Interested candidates must submit a resume/CV online to be considered for the position
Must have unrestricted work authorization to work in the United States
Preferred
Proficient in English and Spanish preferred
Experience with Spanish-language content and/or multicultural audiences is a plus
Benefits
Medical, dental and vision insurance
401(k)
Paid leave
Tuition reimbursement
A variety of other discounts and perks
Company
DreamWorks Animation
DreamWorks Animation SKG, Inc. engages in the development, production, and exploitation of animated films and associated characters
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
$15M2016-04-28Acquired
2015-02-12Post Ipo Equity· $15M
2004-10-28IPO
Leadership Team
Kate Swanborg
SVP, Technology Communications and Strategic Alliances
Shabrayia Cleaver
Associate Producer / Producer (Feature/Short)
Recent News
Crunchbase News
2025-12-09
2025-11-05
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