Pulmuone Foods USA, Inc. ยท 22 hours ago
Consumer Insights Manager
Buena Park, CA
Full-time
Hybrid
Mid, Senior Level
7+ years expPulmuone Foods USA, Inc. is dedicated to creating a healthy future through wholesome foods. They are seeking a Consumer Insights Manager to lead data analytics and consumer insights research, transforming data into actionable strategies to inform brand and business planning.
Food and Beverage
Responsibilities
Serve as the key counterpart for Nielsen to manage quant testing, panel refreshes, and updates
Analyze syndicated data (Nielsen, IRI, etc.) on a monthly basis to identify sales trends, opportunities, and threats across categories and product lineups, and share insights with key stakeholders
Leverage household panel data to uncover consumer behavior, purchase patterns, penetration, and category trends
Conduct deep dives and custom analyses to generate actionable insights that drive business growth
Collaborate with cross-functional teams to simplify complex data into clear, actionable recommendations for business impact
Identify opportunities to improve product assortment, distribution, and marketing effectiveness
Lead the development and execution of annual consumer insights and market research plans, including managing budgets, resources, and external research partners
Design, execute, and analyze qualitative and quantitative research to support new product development, consumer segmentation, and brand positioning
Provide strategic insights into target consumer motivations, behaviors, and preferences to inform brand strategies and marketing plans
Translate consumer and shopper insights into actionable strategies to support the marketing and trade marketing teams
Manage the selection and performance of research agencies to ensure top-tier results and strategic impact
Support Marketing (Category & MarComm) by developing impactful presentations and selling stories for new items, pricing, promotions, and merchandising strategies
Build strong relationships with category teams to align insights with business objectives
Partner with MarComm and trade marketing teams to develop and execute data-driven promotional strategies
Present findings and recommendations to senior leadership and key stakeholders in a concise and impactful manner
Qualification
Required
Bachelor's degree in marketing, business, analytics, or a related field; MBA preferred
7+ years of experience in marketing analytics and consumer research within the CPG industry
Expertise in analyzing syndicated data from Nielsen, IRI, or other relevant sources
Experience in qualitative and quantitative research methods, including consumer segmentation, journey mapping, and brand positioning
Excellent communication and presentation skills with the ability to distill complex data into actionable insights
Strong problem-solving, critical thinking, and data-driven decision-making skills
Proven ability to manage multiple priorities, projects, and stakeholders effectively
Positive attitude, dependability, and self-motivation, with the flexibility to adapt to changing business needs
Preferred
MBA preferred
Benefits
Health (~80-90% company paid) for employee and dependents
Dental
Vision
Life insurance
Long-term disability
Company match 401K plan
Vacation
Floating holidays
Company holidays
Company
Pulmuone Foods USA, Inc.
Pulmuone Foods USA is a food & beverages company that offers meat, dips, and spreads.
501-1000 employees
H1B Sponsorship
Pulmuone Foods USA, Inc. has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (1)
2023 (1)
2022 (1)
2021 (1)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Harry Yoon
Chief Financial Officer / VP of Finance
Company data provided by crunchbase