Dickey's Barbecue Restaurants, Inc. · 1 week ago
CPG Marketing Specialist
US-TX-Dallas
Full-time
Onsite
Mid LevelDickey's Barbecue Restaurants, Inc. is dedicated to bringing authentic flavors to a wider audience through their Rancher's Premium Smokehouse brand. The CPG Marketing Specialist will develop and execute strategies to enhance brand visibility and drive sales across retail partners, collaborating closely with various teams to achieve marketing objectives.
Food and BeverageRestaurants
Responsibilities
Acquire new customers and drive incremental retail sales through strategic marketing initiatives
Develop and implement brand strategies, including positioning, messaging, and in-store and digital visual identity
Plan, execute, and optimize marketing campaigns across multiple channels, including digital, social, retail media, and traditional
Lead retail media planning and activation across retailer platforms such as 8451, Walmart Connect, and Sam’s Club MAP, in close partnership with sales and retail teams
Leverage retailer data, insights, and market research to understand consumer behavior, preferences, and the competitive landscape
Track, analyze, and report on key performance indicators (KPIs) to assess campaign effectiveness and inform optimization
Collaborate cross-functionally with Sales, E-commerce, Insights & Analytics, Creative, and external agency partners to ensure brand consistency and alignment
Serve as a key communicator across internal teams and external partners, ensuring clarity, alignment, and timely execution
Manage digital marketing planning and activation across owned and retailer platforms
Manage website, social media, and e-commerce marketing initiatives in support of retail objectives
Qualification
Required
High proficiency in digital marketing, including paid media, e-commerce, and performance measurement
Strong analytical skills with the ability to interpret market research, retailer data, and campaign performance
Proven ability to develop innovative, engaging marketing programs that drive measurable results
Demonstrated success working across cross-functional teams and managing multiple stakeholders
Excellent communication and organizational skills, with the ability to manage multiple projects and campaigns simultaneously
Ability to travel as needed
Preferred
Direct experience working with retail media and data platforms, including 8451, Walmart Connect, and/or Sam's Club MAP, desired
Company
Dickey's Barbecue Restaurants, Inc.
Dickey's Barbecue Pit, the world’s largest and fastest growing barbecue franchise was founded in 1941 by Travis Dickey.
Founded in 1941
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Laura Rea Dickey
CEO
Recent News
Verdict Food Service
2025-12-22
Company data provided by crunchbase