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Marriott International · 1 day ago

Senior Marketing Manager

Houston, TX

Full-time

Hybrid

Mid, Senior Level

$86K/yr - $117K/yr

3+ years exp

Marriott International is a leading hospitality company, and they are seeking a Senior Marketing Manager to serve as the discipline leader for marketing. This role involves developing comprehensive marketing strategies, managing internal and external communications, and driving topline revenue for the hotel.

Customer ServiceHospitalityHotelTravel

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Develops overarching marketing strategy from marketing plans to overall hotel marketing budgets for hotel(s) they support to align with business priorities, in consultation with General Manager(s)

Actively participates in reoccurring Sales Strategy Meetings to articulate the most up to date marketing strategy and implementation details

Reconciles marketing plan monthly with accruals, forecast in conjunction with Director of Finance

Leads repositioning efforts in partnership with Area Team, GM and hotel executive team

Serves as brand guardian / liaison, verifying all marketing reflects brand voice

Leads and/or partners with Hotel Operations to conceptualize/execute property-level Programming and Activation, based on brand guidelines

Leads the strategic pull-through of continent and brand promotions and campaigns

Partners with Revenue Management to develop and execute promotional strategy efforts

Develops and manages property email marketing strategy, digital strategy across M.Com and Third-Party sites, paid media campaigns and performance to verify proper execution

Supports group lead generation efforts

Runs, reviews, analyzes, and clearly articulate to stakeholder’s and owners the key marketing reports and adjusts strategy accordingly

Manages internal and external partners to verify deliverables are executed to support hotel strategy

Develops and oversees/executes annual digital marketing plan, and overarching partnership and marketing strategies to maximize hotel revenue production and identify digital marketing opportunities on third party and local partner sites

Manages the OTA Strategy in collaboration with Revenue Management through monthly market leader reviews, media investments and hotel positioning alignment

Monitors and provides recommendations for SEO and updates as needed in collaboration with Marriott Digital Services (MDS) or agency

Identifies digital marketing opportunities on third party and local partner sites

Sets overarching messaging strategy for hotel/group of hotels aligned with positioning

Manages Marriott.com content (via EPIC, Efast, MDS Client Community, etc.), OTA Content (via respective extranet sites) and Third-Party and Group Sites (via respective content management systems)

Manages photography distribution including search photos, pre-arrival photos, and photo gallery management

Creates landing pages and Discovery Pages to enhance content, as applicable

Manages guest communications (e.g. confirmation, pre-arrival, etc.)

Sets overarching partnership strategy for hotel/cluster of hotels

Identifies and cultivates partnerships internally and externally, including Marriott Digital Services (MDS)

Manages cluster marketing strategies

Maintains frequent, active engagement with Area Directors of Marketing to communicate overall recommendations and actionable next steps based on identified findings, best practices, and overall digital trends for their portfolio of hotels

Sets overarching PR strategy for hotel/group of hotels, outlining goals, pitch angles and target segments

Manages PR agency, if applicable, or manage PR messaging

Manages execution of PR events, promotions

Identifies outlet marketing opportunities on third party and local partner sites

Defines in-house F&B programming in partnership with F&B Director and manages execution

Sets overarching social media strategy for hotel/group of hotels, outlining goals and target segments

Develops and implements social strategy

Manages paid social media budget and strategy

Assists in reviewing social media content calendars and collect local area and property events

Leads, own and direct asset development including hotel collateral, photoshoots (sourcing, planning, on-site execution, post-editing and distribution), etc

Effectively measures and clearly communicates success of campaigns and digital performance using relevant reports tools

Demonstrates the ability to create and maintain strong relationships and negotiation skills with key internal and external partners/stakeholders; (e.g. GMs, Sales and Revenue Leaders, Regional Team, media representatives)

Manages development, design of hotel collateral as needed

Completes other reasonable duties as requested by leadership

Qualification

Marketing StrategyDigital MarketingContent ManagementPartnership ManagementSocial Media StrategyCommunication SkillsNegotiation Skills

Required

2-year degree from an accredited university in Business Administration, Marketing, Sales, or related major; 3 years' experience in Marketing or a comparable professional area

4-year bachelor's degree in Business Administration, Marketing, Sales, or related major; 1 year experience in Marketing or a comparable professional area

Benefits

401(k) plan

Stock purchase plan

Discounts at Marriott properties

Commuter benefits

Employee assistance plan

Childcare discounts

Coverage for medical, dental, vision

Health care flexible spending account

Dependent care flexible spending account

Life insurance

Disability insurance

Accident insurance

Adoption expense reimbursements

Paid parental leave

Educational assistance

Company

Marriott International

Glassdoor4.0

Marriott International, Inc.

Founded in 1927

Milwaukee, Wisconsin, USA

10001+ employees

https://www.marriott.com/hotels/travel/mkeak-hotel-metro-autograph-collection/

H1B Sponsorship

Marriott International has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (101)

2024 (84)

2023 (97)

2022 (77)

2021 (37)

2020 (58)