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The Friedkin Group · 1 day ago

Manager, Marketing Communications

US-TX-Houston

Full-time

Onsite

Mid, Senior Level

5+ years exp

The Friedkin Group is committed to creating lasting benefits for its associates and communities. The Marketing Communication Manager will oversee digital, fixed ops, and sponsorship marketing creative, collaborating with various teams to lead campaigns and manage marketing briefs.

Executive Office

Growth Opportunities

No H1B

Responsibilities

Collaborate with Director, Marketing Communications and Manager, Engagement Marketing to lead agency teams on development, maintenance, and creative reporting for all digital, fixed ops, and sponsorship creative campaigns

Lead conversations with GST Marketing on digital, fixed operations, and sponsorship campaign performance

Collaborate with the Director, Marketing Communication and Data and Digital Experience Lead on incentive priorities for digital campaigns and Specialist, Engagements on sponsorship campaigns

Manage execution of display, search, and social assets

Maintain annual vehicle launch calendar and fixed operations sales event calendar

Perform campaign QA as needed (such as monthly incentive message) for digital and traditional campaign assets, coordinating with GST Legal for compliance

Maintain familiarity with GST website presence to direct agency teams on optimal user experience for digital campaigns. Coordinate as needed with Data and Digital Experience Lead and Manager, Marketing Analytics

Coordinate with agency teams to evaluate and share competitive advertising and insights in support of assignment briefs and campaign development

Develop and distribute assignment briefs for non-Core vehicles as needed for digital campaigns. Support Director, Marketing Communication in writing core briefs

Collaborate with Manager, Analytics to incorporate information available from any additional resources that will enhance GST learnings from company-based marketing activities (Maritz, IHS Polk, PIN Reports, etc.)

Strong working knowledge of Toyota vehicles and strategic approaches

Build and maintain relationships at GST and TMNA to understand and explore opportunities to meet business goals and be aware of marketing plans. Work cross-functionally with media, analytics, and sponsorship teams

Direct agency in maintaining online creative repository

Collaborate with Director, Marketing Communication, on asset needs

Participate in vehicle training as needed

Other duties as assigned

Qualification

Marketing CommunicationsDigital MarketingContent DevelopmentCampaign ManagementAgency CollaborationAnalytical SkillsRelationship BuildingTeam LeadershipCommunication Skills

Required

Bachelor's Degree

5-7 years Experience in the marketing field with a focus on content development and management or an equivalent combination of education and experience