Minuteman Food Mart · 6 days ago
Manager, Brand & Marketing Planning
Elizabethtown, NC 28337
Full-time
Onsite
Mid, Senior Level
4+ years expMinuteman Food Mart is a family-oriented company focused on improving the lives of its customers and team members. They are seeking a Manager for Brand & Marketing Planning, responsible for overseeing brand stewardship, marketing calendars, PR, and local communications, while ensuring that campaigns are clear and on-brand. This role involves collaboration with various departments to create effective marketing strategies that resonate with guests.
Food and BeverageLoyalty ProgramsMobile Apps
Responsibilities
Serve as a day-to-day steward of the brand — voice, visual identity, and customer promise
Maintain and update brand guidelines (logos, color palette, typography, photography, tone of voice)
Ensure all marketing materials, campaigns, and in-store communications are on-brand and easy to understand
Support leadership with brand-related presentations and messaging when needed
Build and maintain the annual and quarterly marketing calendar that aligns with company goals and financial plans
Partner with Merchandising, Operations, Loyalty/CRM, and Brand & Content to prioritize initiatives and lock timing for major programs
Coordinate campaign inputs (offers, target audiences, channels, creative needs) and ensure clear briefs are created
Facilitate regular planning and recap meetings to keep stakeholders aligned
Support PR efforts related to store openings, remodels, community events, partnerships, and charitable initiatives
Draft and coordinate press releases and media outreach in partnership with leadership and any agencies
Maintain a basic media contact list and manage inbound media inquiries
Help prepare talking points and Q&A for leadership when needed
Translate business objectives into clear creative briefs for internal or external designers, writers, and photographers
Oversee development of creative assets for in-store (signage, POP, pump toppers), digital (banners, social posts), and traditional media
Review and approve creative to ensure it is on-brand, clear, and executable in stores
Manage the creative asset library and ensure store and internal partners can easily access current materials
Develop and maintain campaign performance dashboards and simple scorecards, in partnership with Finance and IT where needed
Track key metrics such as traffic, sales lift, ROI/ROAS, impression delivery, and cost efficiency
Provide clear summaries and recommendations to leadership: what worked, what didn’t, and what should change next time
Support test-and-learn initiatives (new channels, formats, targeting strategies)
Work closely with Merchandising to understand category priorities and translate them into media plans
Partner with Operations to ensure campaigns are executable in-store and store teams know what is running
Coordinate with Brand & Content for creative and messaging campaigns
Collaborate with Loyalty & CRM to connect media with loyalty data for targeting and measurement
Qualification
Required
4–7 years of experience in brand management, marketing communications, or integrated marketing (retail, convenience, grocery, or QSR preferred)
Proven track record managing brand guidelines and delivering consistent voice and visuals across channels
Hands-on experience building and managing marketing calendars and coordinating multiple campaigns
Comfortable writing or reviewing creative briefs and working with designers, writers, photographers, and/or agencies
Ability to read basic campaigns and channel metrics and turn them into clear, simple recommendations
Strong project management and collaboration skills; able to work well with Operations, Merchandising, and other partners
Proficiency with Microsoft Excel, PowerPoint, and Word
Preferred
Bachelor's degree in Marketing, Communications, Business, or related field preferred
Benefits
Family first atmosphere
Benefits to fit your needs
Competitive Total Compensation Plans
Paid time off in your first year
Team first environment
Paid Gym Memberships
Monthly teambuilding exercises
Everyday Pay if needed
Flexible Schedules to attend family events
Professional Training
Advancement opportunities
Leadership Training
Company
Minuteman Food Mart
Minuteman Food Mart is a convenience store company that provides fuel, grab-and-go meals, and everyday essentials.
Founded in 1976Elizabethtown, North Carolina, USA
501-1000 employees
Funding
Current Stage
Late StageCompany data provided by crunchbase