Hilton · 23 hours ago
Social Media Analyst (contract)
McLean, VA
Contract
Onsite
Entry, Mid Level
2+ years expHilton is a globally recognized hospitality brand looking for a Social Media Analyst to join their Global Marketing and Loyalty team. This role involves executing and evolving social strategies, managing brand social channels, and collaborating with cross-functional teams to drive business results.
HospitalityLeisureResorts
Responsibilities
Own day-to-day execution of assigned brand social channels, including maintaining and executing against editorial calendars while proactively managing timelines, accuracy, and quality
Define and execute social content aligned to brand and business priorities, contributing to content briefs for internal and external partners and optimizing existing creative resources
Create low-lift assets as needed, including platform-native copy and light design updates
Manage community engagement across multiple brand channels, applying sound judgment to foster positive interactions, escalate issues appropriately, and protect brand reputation
Independently pull and interpret monthly performance data and reporting to identify trends, insights, and opportunities
Translate learnings into actionable recommendations for future content and optimizations
Monitor platforms and social listening tools to identify emerging trends, cultural moments, and audience sentiment that can inform real-time or near-term social strategy
Collaborate cross-functionally with brand marketing, internal partners, and agency teams, building strong working relationships through clear communication, responsiveness, and informed recommendations
Balance independent work with strong teamwork, moving projects forward proactively while ensuring alignment with broader social and brand strategies
Qualification
Required
Two years of professional experience supporting social media strategy and execution
One year of experience in an agency or fast-paced marketing environment
Hands-on experience supporting or managing brand social media accounts on Facebook, Instagram, X, and Threads
Experience reporting on social performance and applying insights to recommendations
Experience with written and verbal collaboration with internal stakeholders and external agency partners
Willingness to travel up to 10 percent and work occasional hours outside standard business hours
Passion for social media strategy and staying current on emerging platforms, features, and best practices
Strong writing and communication skills with the ability to adapt tone and messaging across brands
Ability to clearly articulate social recommendations to stakeholders
Ownership and accountability with the ability to manage workstreams end-to-end
Experience interpreting performance data and applying insights to inform content planning and recommendations
Confidence managing multiple stakeholders and navigating feedback with professionalism
High attention to detail and strong organizational skills
Proactive, solutions-oriented mindset
Ability to work independently while collaborating effectively with cross-functional partners
Preferred
Bachelor's Degree
Experience with social media management and planning tools such as Airtable or similar platforms
Familiarity with social publishing, listening, and analytics platforms such as Sprinklr, Khoros, Hootsuite, or Brandwatch
Experience using lightweight design tools such as Canva or basic Adobe tools to adapt and optimize creative
Company
Hilton
Hilton is a hospitality company, owns luxury and full-service hotels and resorts, and focused-service hotels.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$10.5BKey Investors
Pershing Square Capital ManagementHNA Group
2025-12-01Post Ipo Debt· $1B
2025-07-01Post Ipo Debt· $1B
2024-09-05Post Ipo Debt· $1B
Leadership Team
Christopher Nassetta
President and CEO
Kevin Jacobs
Chief Financial Officer
Recent News
Bizjournals.com Feed (2025-11-12 15:43:17)
2026-01-09
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2026-01-07
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