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Oak View Group · 1 day ago

Digital & Social Media Specialist | Full-Time | Rupp Arena

Rupp Arena

Full-time

Onsite

Entry, Mid Level

$50K/yr - $60K/yr

2+ years exp

Oak View Group is the global leader in venue development, management, and premium hospitality services for the live event industry. They are seeking a Digital & Social Media Specialist to develop, manage, and execute social media and digital programs for their venues, ensuring successful marketing initiatives and engagement with audiences.

Sports

Responsibilities

The digital/social media specialist will primarily manage the venue’s social media platforms and will also have the opportunity to work on marketing and digital initiatives

Responsible for the on-time rollout of all show announcements on IG, FB, and X as directed

Develop, own and manage the voice of all 4 venues across all digital platforms monitoring sites on an on-going, daily basis including engaging in real-time social media activities during event announcements and on sales, event days, etc

Implement and maintain a social media calendar/strategy

Develop relationships with local influencers and tastemakers

Ideate and create engaging, fresh, and interesting content to grow venue social footprint as well as utilizing social media to support and reach sales initiatives

Capture engaging, behind the scenes content day of event. Create recap summary and video to share with key stakeholders

Engaging in conversation across social channels with fans, players, artists, local media, etc. while building followers and engaging influencers; setting KPIs and benchmarks to measure performance of social media channels

Serve as the venue’s lead social media representative monitoring sites on an on-going, daily basis. Will also monitor and engage in real-time social media activities during events, producing content, and liaising with guest services lead to provide excellent customer service to patrons online

Serve as on-site marketing department representative for designated events - duties may include recording content, media escorting, sponsor and/or promotional partner implementation, media partner implementation, etc

Assist with the planning and execution of effective marketing and sales campaigns specific to various events to maximize attendance and revenue

Oversee the venue’s website and make basic edits and updates. Make sure all information is relevant and current, keeping with industry trends

Manage, create, and schedule digital signage at all 4 venues

Qualification

Social media managementContent creationDigital marketing strategyAdobe Creative SuiteCopywritingSocial media softwarePhotography skillsVideography skillsVerbal communicationWritten communicationOrganizational skills