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Planet Home Lending, LLC · 5 days ago

Marketing Technology Specialist

Kennesaw, GA, USA

Full-time

Onsite

New Grad, Entry Level

Planet Home Lending, LLC is a recognized Top Mortgage Employer seeking a Marketing Technology Specialist to enhance their digital marketing strategy. The role involves managing and analyzing marketing campaigns to increase engagement and lead generation, requiring a strong understanding of customer journeys and marketing automation.

BankingFinanceFinancial Services

Comp. & Benefits

Responsibilities

Handles day-to-day build, management and deployment of email campaigns and lead generation initiatives with focus on accurate and timely reporting

Does not build collateral but holds this knowledge to lead and support others as they build. Candidate will build/test/verify all personalization connections drawing data from the CRM

Understands the relationship of the data model across the MarTech stack and how to pull cross-system data into content for segmentation & personalized communication

Develops and implements tracking and marketing attribution components for end-to-end measurement of multi-channel marketing efforts

Partners with Marketing to plan, implement, and manage our digital marketing strategies specific to Email and Lead Generation on their behalf ultimately increasing brand awareness and driving traffic

Identifies opportunities, trends and insights, and makes recommendations for optimization and new campaign development based on prior campaign results & customer behavior

Monitors analytics within digital media campaigns to identify actionable strategies and feedback

Builds and tests marketing automation workflows within the MarTech stack

Aids in the development of new fields, forms, and Marketing collateral in the CRM & marketing automation platforms

Performs other duties as assigned

Qualification

Marketing Automation PlatformsDigital Marketing StrategiesEmail Marketing CampaignsCustomer Relationship ManagementHTML/CSS CodingOrganizational SkillsWritten CommunicationSelf-Motivated

Required

Bachelor's degree (or working towards) in marketing, technology-related or other business-related field

Broad understanding of digital marketing strategies, techniques, and tools – including ability to work within marketing automation platforms to efficiently and quickly execute complex audience-based digital marketing campaigns through multiple channels including online advertising, email marketing, websites, and landing pages

Strong organizational and documentation skills with high attention to detail

Ability to manage multiple tasks, deadlines, and recurring responsibilities

Ability to follow established processes while identifying opportunities for improvement

Clear written communication skills and ability to maintain professional documentation

Self-motivated, dependable, and proactive in monitoring work and resolving issues

Base-level understanding of coding HTML/HTML5 using CSS; JSON knowledge a plus

Working experience using the following software (or equivalents): Marketing Automation Platforms (i.e. Marketo, Salesforce Marketing Cloud, HubSpot, Constant Contact), Customer Relationship Management systems (Microsoft Dynamics, Salesforce, HubSpot), Landing page & form builders (WordPress, Unbounce)