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UFCU · 1 day ago

Sports Marketing Manager

Austin, Texas, United States

Full-time

Hybrid

Mid, Senior Level

3+ years exp

UFCU is a credit union dedicated to empowering its members to achieve financial success. The Sports Marketing Manager is responsible for ensuring sponsorship fulfillment and developing marketing campaigns that align with UFCU’s vision, while collaborating with various departments to enhance the brand's image among sports fans.

Financial Services

Comp. & Benefits

Responsibilities

Drive brand strategy through cross-functional execution for UFCU Sports and Marketing initiatives

Create and manage an annual Marketing roadmap to define unique brand positioning, generate innovative partnership ideas, and identify new teams, athletes, and venues for sponsorship

Execute the Sports Marketing strategy across UFCU channels (social media platforms, digital experiences, collegiate, concert, events, and grassroots) by working directly with marketing and business colleagues within the organization

Manage Name, Image, and Likeness (NIL) program, ensuring athletes reflect UFCU’s values and long-term growth ambitions

Lead the Sports marketing integration with all Marketing and Digital teams to craft campaigns that are relevant, rooted in fan behavior, and aligned with brand initiatives

Enhance current partnerships by driving innovative marketing ideas to bring cultural relevance, member engagement and attract new members

Develop the team sports marketing calendar to support Channels, and Brand Marketing, Retail, and Field teams

Assist with contract negotiation and oversee contractual agreements, implement robust measurement mechanisms to evaluate goal attainment, and foster proactive, positive relationships with external partners

Lead the creation of sports collaborations for new products and bring key stories to life

Maintain a pulse on audience passion points and serve as a subject matter expert in their fandom and behavior

Manage ongoing sports and advertising agency partnerships and ensure their effective deployment across the sponsorship portfolio

Define, develop, and manage the integrated sponsorship activation plans, in coordination with business partners and respective agencies

Track and evaluate sponsorship ROI, athlete performance, and partnership outcomes

Support reporting and presentations for leadership on athlete strategy, NIL progress, and partnership activation performance

Qualification

Sports marketingMarketing strategyProject managementData analysisEvent planningBilingual in SpanishCommunication skillsCollaborationCreativityProblem-solving

Required

Bachelor's degree in marketing, business, or related field. Four (4) years of relevant experience may be substituted for degree

Minimum three (3) years of experience leading cross-functional programs/projects that include key third party partnerships

Demonstrated experience managing projects and programs

Must be bondable

Deep, expert understanding of the sports industry and landscape, including fan demographics and industry trends

Solid understanding of marketing principles, including market research, branding, and advertising

Strong knowledge of all UFCU products and services

Strong knowledge of credit union industry, including awareness of industry trends and understanding of credit union business development opportunities

Strong knowledge of project and program management principles

Advanced written, verbal, interpersonal, active listening, collaborative, and presentation communication skills, with the ability to clearly communicate and convey ideas and strategies with a diverse group of internal and external partners and stakeholders

Excellent program and event planning management skills

Proficient with MS Office, including utilization of spreadsheets and related analytics to track and analyze data

Strong organization skills, with the ability to prioritize with a positive and solution-oriented mindset

Strong ability to track and analyze data to measure the success of sponsorship campaigns and identify areas for improvement

Strong ability to display creative thought leadership; be able to think outside the box and create innovative marketing ideas

Advanced ability to build strong relationships and rapport with potential sponsors, partners, and internal stakeholders

Demonstrated ability to be service-focused and portray positive energy and professionalism to project a positive image as a representative of the Credit Union

Facilitative and collaborative team member, with openness to ideas and feedback from others

Ability to use good judgment and decision-making skills

Ability to be self-motivated, with critical attention to detail, deadlines, and reporting

Ability to meet deadlines and handle sensitive and pressured situations

Proven ability in solving problems and researching issues with minimal guidance

Preferred

Minimum of five (5) years of experience in business development, or strategic partner management in a financial services organization/financial institution

Minimum of five (5) years of experience in sports marketing with a corporate institution, agency, or athletic team

Experience working within a retail services, customer-facing environment

Prior credit union experience

Bilingual in Spanish