Integrity · 2 weeks ago
Senior Director of Marketing, Life
Dallas, TX
Full-time
Hybrid
Senior Level, Lead/Staff
10+ years expIntegrity is transforming the future of Life insurance, and marketing is at the heart of that mission. As the Senior Director of Marketing, Life, you will guide the creation and execution of marketing strategies that drive growth and deepen advisor engagement while overseeing a talented team to ensure flawless execution.
AdvertisingDigital MarketingInsuranceMarketing
Responsibilities
Partner directly with the President of Life and senior stakeholders to define and align marketing priorities with business strategy
Lead the creation and execution of strategic documentation, including Go-To-Market plans, creative briefs, and strategy briefs
Act as a thought partner to executives, presenting recommendations and influencing decision-making
Lead, mentor, and develop team members to deliver best-in-class marketing programs that align with Integrity’s vision
Oversee marketing budgets for the Life business, ensuring resources are allocated effectively and deliver measurable ROI
Build and maintain relationships with carrier partners and their marketing teams to support product launches, incentives, and advisor engagement initiatives
Collaborate with carriers and internal teams to develop sales support materials, training resources, and promotional content
Manage multiple projects simultaneously, ensuring timely delivery and high standards of quality
Collaborate across Creative, Channels, and Marketing Technology teams to ensure campaigns are consistent, effective, and brand-aligned
Lead weekly marketing meetings with stakeholders to align on objectives and adjust priorities as needed
Design and execute marketing programs, contests, and incentives that drive advisor engagement and product adoption
Oversee content creation, including social media, sales materials, presentations, and promotional campaigns
Support events and campaigns that strengthen distribution partnerships and elevate Integrity’s Life business
Track and measure the effectiveness of marketing strategies, providing insights to optimize performance
Monitor competitor activity and market trends to inform strategies and ensure Integrity remains differentiated in the Life category
Qualification
Required
10+ years of progressive marketing leadership experience in agency or corporate environments
Proven ability to lead teams, manage budgets, and deliver results in fast-paced, sales-driven organizations
Strong familiarity with Life insurance products (Final Expense, Mortgage Protection, Term Life, Universal Life, Fixed Index Annuities)
Exceptional communication and presentation skills, with confidence engaging senior executives, carrier partners, and diverse audiences
Strategic thinker with strong analytical skills and the ability to turn insights into action
Proficiency in Microsoft Office Suite; experience with project management platforms (Asana a plus)
Experience developing content across channels (social, print, digital, events) and supporting large-scale initiatives
Willingness to travel for carrier meetings, partner events, and business priorities
Flexible, resilient, and comfortable navigating evolving business needs while maintaining alignment with long-term strategy
Benefits
Competitive compensation package
Benefits that make work more fun and give you and your family peace of mind
Company
Integrity
Integrity is a leader in providing holistic life, health and wealth planning and solutions designed to help Americans prepare for the good days ahead.
5001-10000 employees
Funding
Current Stage
Late StageTotal Funding
$2.15BKey Investors
Silver Lake
2021-12-09Private Equity· $1.2B
2019-09-16Debt Financing· $945M
2019-08-28Private Equity
Leadership Team
Linda Zukauckas
Chief Financial Officer
Said Taiym
Chief Operating Officer
Recent News
Company data provided by crunchbase