TRACTIAN · 1 week ago
Field Marketing Specialist
Atlanta, GA
Full-time
Hybrid
Entry, Mid LevelTRACTIAN’s Marketing team integrates Growth, Branding, and Product Marketing to craft a seamless, end-to-end experience for our technical audience. As a Field Marketing Specialist, you will execute localized marketing strategies to drive brand awareness and lead generation, planning and managing events to engage key decision-makers in the manufacturing sector.
Artificial Intelligence (AI)B2BHardwareInternet of ThingsMachine LearningManufacturingSaaSSoftware
Responsibilities
Coordinate and execute events, managing logistics, budgets, and post-event performance analysis
Run ABM webinars for existing and potential clients, ensuring tailored content that aligns with their needs and drives engagement
Assist regional marketing programs, including events and field activations, to drive customer engagement and pipeline growth
Work with Product Marketing and Content teams to support the creation, distribution, and optimization of campaign assets, sales enablement, and localized content to engage and nurture prospects
Analyze field marketing performance, leveraging insights to optimize future activations
Build relationships with industry associations and event organizers to secure sponsorships and speaking opportunities
Manage vendor relationships to ensure seamless execution of marketing activations
Qualification
Required
Proven experience in B2B field marketing, event management, or trade show execution, preferably in industrial or technical industries
Strong attention to detail and aesthetic sense to ensure events are visually appealing and align with brand standards
Quick-thinking and adaptable, with the ability to manage unexpected challenges and last-minute changes
Experience collaborating with sales teams to support account-based marketing initiatives
Willingness to travel for events and on-site activations
Preferred
ABM Certification
CMP
Familiarity with predictive maintenance, IoT, or related industrial technology
Experience managing sponsorships, speaker engagements, and conference partnerships
Proficiency in marketing automation tools, ABM programs, CRM, and data analytics platforms
Language Learning Opportunities - Take advantage of optional, fully funded Portuguese or Spanish courses to enhance your skills and global reach
Gympass Membership - Access a wide range of gyms and training programs
Sports Incentive - Receive a monthly bonus when you regularly participate in physical activities
Long-Term Benefit - After four years of service, earn a fully funded trip anywhere in the world
Benefits
Premium Medical, Dental, and Vision Coverage
Paid Time Off (PTO): 15 Days
401(k) Retirement Plan
Language Learning Opportunities
Gympass Membership
Sports Incentive
Long-Term Benefit
Company
TRACTIAN
Fine tuning heavy machinery via AI
Founded in 2019
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$183.7MKey Investors
Sapphire VenturesGeneral CatalystN47
2024-12-05Series C· $120M
2023-08-07Series B· $45M
2022-05-17Series A· $15M
Leadership Team
Igor Marinelli
Founder, CEO
Recent News
Liquid 2 Ventures
2025-11-27
2025-11-22
Company data provided by crunchbase