Adyen · 22 hours ago
Senior Demand Generation Manager
Buffalo-Niagara Area
Full-time
Onsite
Senior Level, Lead/Staff
$145K/yr - $195K/yr
10+ years expAdyen is a leading financial technology platform providing payment solutions for enterprise businesses. They are seeking a strategic and results-driven Senior Demand Generation Manager to launch multi-channel marketing campaigns aimed at engaging merchants in North America.
Financial ServicesFinTechMobile AppsMobile Payments
Responsibilities
Define and execute demand generation strategies in North America aligned to revenue and pipeline goals
Translate business priorities into clear campaign strategies across the full funnel, from awareness to conversion
Develop deep understanding of target audiences, buying committees, and priority accounts to inform messaging and campaign design
Partner with product marketing, content, and creative teams to shape compelling narratives and campaign briefs
Contribute to the evolution of Adyen’s account-based marketing approach across 1-many, 1-few, and 1-1 motions
Work closely with Sales, SDRs, Partnerships, and Account Management to align on account strategy and execution
Own campaign measurement and optimization, using data and insights to iterate, scale, and improve performance
Share learnings and best practices to raise the bar for demand generation across the team and region
Qualification
Required
10+ years of marketing experience, with at least 3 years launching and managing integrated campaigns for an enterprise buying audience
Expert in leading cross-functional teams to develop campaign briefs, creative concepts, channel strategies, and assets
Track record of launching campaign on time, and delivering on pipeline goals
Broad experience executing campaigns across a variety of channels including ads, email, web, social, and events. Have expertise in at least one channel
Knowledge of marketing trends, tools, and best practices; you seek innovative ideas and push for creative solutions
Ability to measure and optimize campaign performance. You like to launch fast and iterate based on the data
Self-starter who excels at prioritizing, moving fast, building relationships, bringing stakeholders along in the process
Company
Adyen
Adyen is the financial technology platform of choice that helps businesses achieve their ambitions faster.
1001-5000 employees
H1B Sponsorship
Adyen has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2022 (4)
2021 (8)
2020 (5)
Funding
Current Stage
Public CompanyTotal Funding
$266MKey Investors
ICONIQ CapitalGeneral AtlanticIndex Ventures
2018-06-13IPO
2015-09-30Series Unknown
2014-12-15Series B· $250M
Leadership Team
Pieter van der Does
CEO & co-founder
Tom Adams
Chief Technology Officer
Recent News
Digital Commerce 360
2026-01-08
Payments Dive
2026-01-08
Company data provided by crunchbase