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TruckSmarter · 1 week ago

Senior Brand Designer

San Francisco

Full-time

Onsite

Senior Level

$160K/yr - $210K/yr

5+ years exp

TruckSmarter is reshaping the logistics industry by focusing on truck drivers and improving their experiences. They are seeking a Senior Brand Designer to manage the core brand and visual identity across multiple channels, collaborating with various teams to enhance their digital brand presence.

Freight ServiceLogisticsTransportation

Responsibilities

Evolve the existing TruckSmarter brand through digital activations (static and video) for a wide variety of channels across a broad range of media, including web, email, mobile, social, and paid ads

Collaborate with internal teams and external partners to establish a differentiated and high quality digital brand presence

Collaborate with our design manager to create high-quality work that delivers on our brand and business strategy

Own all content, brand, and marketing projects from concept to final execution and iterate on designs to optimize performance

Harness AI tools like MidJourney, ChatGPT, Claude, and Gemini where needed to augment assets

Qualification

Brand developmentDigital advertisingFigmaAdobe Creative SuiteWeb designAI toolsStorytellingMotion designStartup mindsetLifecycle marketing

Required

At least 5 years of digital creative experience, with at least 2 years in senior creative roles

Portfolio showcasing multidisciplinary brand design expertise, including brand development, visual solutions, storytelling, digital advertising, and web design

Proven track record developing both brand-focused and performance-driven creative assets

End-to-end creative experience from conceptualization through execution

Startup mindset with willingness to drive change and build processes from the ground up

Excellent working knowledge of Figma and Adobe Creative Suite