XBOW · 1 day ago
Senior Content Marketing Manager
United States
Full-time
Remote
Senior Level
$140K/yr - $180K/yrXBOW is a pioneering company in offensive security, leveraging AI to enhance security measures against cyber threats. The Senior Content Marketing Manager will be responsible for developing and executing a comprehensive content strategy that elevates XBOW's position as a leader in autonomous offensive security, creating impactful content that resonates with both technical and executive audiences.
ComputerNetwork Security
Responsibilities
Own XBOW’s content strategy across the full funnel: awareness, consideration, and conversion
Develop and maintain an editorial calendar that balances product narratives, technical thought leadership, and customer proof points
Write and edit high-quality content across formats: blogs, technical explainers, executive POV pieces, research narratives, product announcements, and website copy
Partner with Product, Security Research, and Engineering to translate technical capabilities (AI-driven discovery, exploit validation, autonomous learning systems) into clear, differentiated storytelling
Build a repeatable process for capturing insights from internal experts and converting them into publishable content
Create content campaigns tied to launches, competitive moments, and security events—supporting go-to-market initiatives end-to-end
Produce and package customer stories, case studies, ROI narratives, and impact-driven proof points
Collaborate with Demand Gen and Sales on content that drives pipeline: landing pages, nurture sequences, sales collateral, and product education materials
Partner with Comms/PR and Analyst Relations to support thought leadership, briefings, and narrative consistency
Establish and track content performance metrics (engagement, traffic, conversion, pipeline influence) and iterate based on what’s working
Help evolve XBOW’s tone, voice, and messaging consistency across channels
Qualification
Required
Significant experience in content marketing, editorial strategy, or technical storytelling (B2B preferred)
Strong writing and editing skills with a portfolio demonstrating clarity, quality, and range (technical + executive content)
Ability to understand and communicate complex technical concepts clearly and credibly
Experience working cross-functionally with Product, Engineering, Research, and GTM teams
Strong strategic mindset paired with a bias for execution—you can ship high-impact work quickly
Comfort operating in ambiguity and building structure in fast-moving environments
Data-driven approach to content performance, with the ability to test, learn, and iterate
Preferred
Experience in cybersecurity, developer tools, infrastructure, or AI-native products
Experience in supporting Social Media content and strategy
Background writing for technical audiences (security practitioners, engineers, researchers)
Familiarity with offensive security concepts, vulnerability research, pentesting workflows, or AppSec ecosystems
Experience shaping thought leadership for founders, executives, or research teams
Exposure to content distribution strategy (SEO, social, newsletters, community, earned media)
Benefits
Competitive salary and equity package, making you a true owner of the company
Company
XBOW
XBOW operates autonomously, carrying out commands and analyzing the results to achieve higher-level objectives.
Founded in 2024
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$117MKey Investors
Altimeter CapitalSequoia Capital
2025-06-24Series B· $75M
2025-01-01Series A· $22M
2024-07-16Seed· $20M
Leadership Team
Jonaki Egenolf
Chief Marketing Officer
Nico Waisman
Head of Security
Recent News
2025-12-11
2025-11-27
Company data provided by crunchbase