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Response Labs · 1 day ago

Director, Business Development

Baltimore, Maryland, United States

Full-time

Hybrid

Lead/Staff, Director/Executive

$130K/yr - $130K/yr

5+ years exp

Response Labs is seeking a results-obsessed Director of Business Development with a 5-10 year track record in high-growth digital/marketing agency sales to own the pipeline and directly drive net-new revenue, reporting to the CEO. The role involves new business acquisition, working closely with the CEO to identify and land strategic enterprise accounts that align with their expertise in CRM, Loyalty, and Performance Marketing.

AdvertisingCRMDigital MediaMobile AdvertisingSocial CRM

Responsibilities

Lead Generation: Proactively source, prospect, and qualify leads via personalized outreach, networking, and leveraging existing relationships—this is a hunter role

Pitch Participation: Participate in the pitch process from initial contact to contract negotiation, working with the CEO and Leadership Team to craft bespoke proposals

Relationship Management: Cultivate and nurture a personal network within the target market to generate high-quality referrals and inbound opportunities

Process Optimization: Own and meticulously track all sales activities within the existing Salesforce ecosystem, providing reliable forecasting to the Leadership Team

Market Presence: Commit to significant travel (25-40%) to attend industry events and conduct on-site client meetings, representing the Response Labs brand

Qualification

Business DevelopmentSales StrategyCRM ExpertisePerformance MarketingLead GenerationNetworkingRelationship ManagementSales Tools Proficiency

Required

5-10 years of demonstrable success in a new business sales role within a digital, performance marketing, or advertising agency

Expert understanding of the agency service model and ability to articulate value propositions for CRM, Loyalty, Paid Media and complex digital performance campaigns

Proven ability to close net-new business in the $250k+ range. Must provide verifiable metrics of quota attainment

Highly accountable, self-starter, intrinsically motivated to secure wins, and comfortable operating with no bureaucracy

Exceptional command of sales sequencing and prospecting tools (e.g., Outreach, Sales Navigator, ZoomInfo, etc.)