Refine Labs · 1 week ago
Performance Marketing Manager
United States
Full-time
Remote
Mid Level
$95K/yr - $95K/yrRefine Labs is a progressive demand strategy and research firm focused on growth-stage B2B SaaS companies. As a Performance Marketing Manager, you will collaborate with a Director of Demand Generation to manage and optimize paid media campaigns, analyze performance data, and interface with clients to drive growth for your clients' businesses.
MarketingSaaS
Responsibilities
Paid Media Campaign Management: Plan, test, implement, and measure multi-channel media campaigns to drive inbound demand. Perform audience research to develop new campaign ideas for paid search and paid social. Manage day-to-day performance across several media channels including, but not limited to: LinkedIn, Meta Ads, Google Ads, & Microsoft Ads
Data Analysis and Reporting: Analyze performance data and report on results, including campaign results, creative performance trends, data stories and spend recommendations. Rapidly iterate on strategy based on findings
Budget Management and Pacing: Effectively allocate and pace media spend across the channels that you manage to drive key business results for your clients
Client Management: Interface regularly with clients, prepare reports, presentations & other client facing materials to showcase the results and impact of your efforts
Cross-team Collaboration: Partner closely with a Director of Demand Generation to co-design strategic marketing campaigns for your book of business
Qualification
Required
Demonstrated experience building & optimizing paid media campaigns, preferably in a B2B SaaS/Tech environment
An analytical mindset and proven track record in making data-driven decisions to continually optimize performance and determine future investments
The ability to identify trends & insights through in-depth data analysis
Experience building & managing ad campaigns in Google Ads, LinkedIn, and Meta
Familiarity with how digital ads are served and tracked using pixels, URL parameters (UTM codes), and conversion tracking via Google Tag Manager
Strong client-facing communication skills, this role will interact directly with customers and is expected to be on camera for Zoom calls
Empathy – for our team, our partners, our clients, and their customers
To be a team player with exceptional communication and interpersonal skills
The ability to clearly articulate ideas, frame problems and offer solutions
Strong organization & multi-tasking skills and the ability to consistently evaluate priorities with attention to detail
To be adept at juggling many projects at once, working cross-functionally while never losing sight of goals and timelines
To be able to effectively communicate expectations to team members in a timely and clear fashion
The ability to resolve and/or escalate issues in a proactive manner in order to adhere to campaign delivery goals
Preferred
Google Ads & Analytics certifications preferred!
Experience in other platforms is a plus! [6sense, Youtube, Bing, X, Reddit, Capterra, etc.]
Benefits
Flexible schedule in a 100% distributed workforce
Premium employer-sponsored health coverage - medical, dental, & vision
Paid parental leave
401(k) w/options for employer match
Unlimited PTO with minimum time off (a minimum of 7 days off every 6 months)
No Meeting Fridays
Company kick-off trips and virtual team activities
Mental Health Days as needed
Company
Refine Labs
Our Revenue Engine Optimization formula helps B2B companies accelerate revenue growth with a focus on pipeline velocity.
Founded in 2019
11-50 employees
H1B Sponsorship
Refine Labs has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2020 (1)
Funding
Current Stage
Early StageLeadership Team
Megan Bowen
Owner & CEO
M
Matthew Valich
Partner
Recent News
Company data provided by crunchbase