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DelRicht Research · 20 hours ago

Digital Marketing Manager

New Orleans, Louisiana, United States

Full-time

Onsite

Mid Level

3+ years exp

DelRicht Research is a fast-growing clinical research organization dedicated to increasing patient participation in clinical trials. They are seeking a Digital Marketing Manager to lead their digital patient acquisition efforts, managing significant media budgets and translating performance data into actionable strategies for enrollment outcomes.

BiotechnologyClinical TrialsMedical

Growth Opportunities

Responsibilities

Own and steward patient recruitment marketing strategy, overseeing $8M+ in annual media spend across digital channels to support active and upcoming clinical studies

Develop and execute full-funnel digital acquisition strategies on Meta (lead generation + traffic), aligning targeting, creative, and spend to study timelines, enrollment goals, and site readiness

Translate study protocols and geographic site activations into go-to-market launch plans, determining channel mix, pacing, and sequencing for optimal enrollment velocity

Lead performance optimization through data-driven insights, evaluating lead quality, cost per screened patient, and downstream conversion rates to continuously improve ROI

Partner with creative and operations teams to define testing roadmaps for messaging, formats (static, video, lead forms), and audience strategies—using results to inform scalable best practices

Anticipate and implement platform innovations and algorithm changes, ensuring recruitment strategies remain competitive as digital advertising technology evolves

Produce strategic performance reporting and executive recaps (weekly, monthly, quarterly), translating campaign data into clear insights, recommendations, and next-step actions for stakeholders

Qualification

Digital MarketingMeta Ads StrategyPerformance Marketing AnalyticsGoogle AdsBudget OptimizationLead GenerationConversion Rate OptimizationAnalytical SkillsOrganizational SkillsCommunication Skills

Required

3+ years of digital marketing experience with demonstrated ownership of Meta Ads strategy and execution, including audience development, creative testing frameworks, and budget optimization

Proven experience managing and optimizing large-scale paid media budgets, including six- to seven-figure annual ad spend, with a strong focus on pacing, allocation, and ROI-driven decision-making

Strong command of performance marketing analytics and measurement, with hands-on experience using Google Ads, GA4, Google Tag Manager, Google Search Console, and Looker Studio to inform strategic decisions

Demonstrated success scaling lead generation programs while improving efficiency, including lowering cost per lead and improving downstream conversion quality—ideally within regulated or compliance-driven industries

Location Requirements: This is a full-time, on-site role based at our headquarters in the New Orleans area. Coming Q1 2026, our new headquarters will be brand-new, thoughtfully designed, and built to support collaboration, creativity, and growth as our organization continues to expand. We are seeking candidates who are excited to be part of an in-person team environment. Remote or hybrid arrangements are not available for this role

Preferred

Experience designing and optimizing conversion-focused landing pages, with working knowledge of WordPress and tools such as Unbounce, Instapage, or Webflow, and an understanding of how page structure impacts acquisition performance

Highly analytical, test-and-learn mindset, comfortable conducting deep performance analyses, developing hypotheses, and rapidly pivoting strategy based on results

Exceptional organizational skills, with the ability to manage multiple concurrent campaigns, budgets, timelines, and priorities in a fast-moving environment

Clear, confident communicator who can collaborate cross-functionally with creative, operations, and leadership teams to align execution with broader business objectives

Benefits

Medical, Dental, Vision

Generous Paid Time Off that builds throughout your career with the company

No nights or weekends

401K (+ discretionary match/profit sharing)

Exceptional quarterly bonus plan that clearly outlines your bonus potential per quarter and giving the team the visibility and control to maximize earnings by hitting team goals

Voluntary travel to nationwide conferences to learn about new clinical studies (US based, all expenses paid - who doesn't like free travel?)