Turfway Park Racing & Gaming · 2 days ago
Supervisor, Marketing-Ex
Florence, KY
Full-time
Onsite
Mid Level
3+ years expTurfway Park Racing & Gaming is a vibrant entertainment venue looking for a Supervisor, Marketing-Ex to oversee their marketing initiatives. The role involves supervising direct mail, email marketing, promotions, and social media efforts, while ensuring high-quality guest service and effective communication across departments.
Gambling & Casinos
Responsibilities
Supervise and coordinate the planning, organizing, and coordination of events and promotions within the facility to meet revenue goals and provide the highest quality of guest service
Supervise and coordinate the purchase of promotional items, giveaways, and support of emcee drawings via microphone system to both small and large live audiences
Participate in and monitor events overall. Ensures objectives and budgets are being met
Write copy and proofread all promotional materials, social media, direct mail, email campaigns, and website content
Assist with proofing variable data on all monthly mailers
Responsible for set-up of promotional games including kiosks and drawings
Plan and execute our email marketing campaign strategy to support promotions, events, new games, and special offers
Develop relevant, unique, and engaging content for our social media platforms
Monitor all social channels for guest feedback and responding as needed
Foster dialogue on our social platforms to create interactive relationships with our guests
Ensure website content is kept current
Work with our advertising agency to measure the effectiveness of our social efforts
Coordinate and traffic marketing projects with our advertising agency
Responsible for reporting and analysis of marketing campaigns as assigned
Direct support staff, contractors, and vendors as necessary to successfully accomplish promotions and special events
Generate necessary purchase requisitions and purchase orders to ensure all invoices are paid promptly
Meet with the Food and Beverage, Players Club, Security, IT, and Marketing departments on a regular basis to ensure all special events and promotions are being carried out properly
Assist with sponsorship and charitable contributions projects as assigned
Provide information and explain Players Club benefits, property amenities, & marketing programs to guests
Develop and build relationships with guests through excellent interpersonal skills and exceptional guest service
Promote the highest degree of quality guest service, both internally and externally
All other duties as assigned
Qualification
Required
Bachelor's degree in marketing, advertising, or similar and/or three years of experience in the field
Ability to work in a fast paced environment and interact with internal departments
Excellent oral and written communication skills
Ability to lift up to 25 pounds
Able to obtain a valid Racing License
Preferred
Gaming experience
Supervisor experience
Guest service experience
Proficient with Microsoft Office
Company
Turfway Park Racing & Gaming
Owned and operated by Churchill Downs, Turfway Park Racing & Gaming in Florence, Kentucky is thrilling in every way! Come spin and win on over 800 of the latest and greatest games.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase