Live Nation Entertainment · 1 day ago
Digital Media Strategy and Planning Manager I
Chicago, IL, USA
Full-time
Hybrid
Mid Level
$62K/yr - $78K/yr
4+ years expLive Nation Entertainment is the world’s leading live entertainment company, comprised of global market leaders. The Digital Media Strategy & Planning Manager I will lead the planning, execution, and optimization of paid digital media campaigns for live entertainment events, translating business goals into effective data-driven media strategies.
ConcertsEvent PromotionEventsMedia and EntertainmentTicketing
Responsibilities
Develop and presents full-funnel, data-driven media strategies aligned with event goals and audience insights
Oversee campaign execution across platforms, ensuring delivery, pacing, and performance are aligned to KPIs
Lead reporting strategy and works closely with analytics teams to generate insights and recommendations
Evaluate media performance, implements optimizations, and informs broader strategic direction
Communicate media performance and strategic recommendations clearly and persuasively
Work cross-functionally with Marketing, Analytics, and Media Channel teams to ensure alignment on strategy and execution
Partner with stakeholders to create cohesive campaigns across paid, earned, and owned channels
Actively contribute to strategic planning sessions and provides thought leadership
Tracks platform changes and industry trends to proactively surface innovations
Understands business priorities across clients, categories, and lifecycles to apply that knowledge to media planning
Provides competitive insights and thought leadership to internal stakeholders and clients
Qualification
Required
Bachelor's degree in Marketing, Advertising, Business, or related field
4+ years of experience in digital paid media
Moderate to deep experience with at least one major media platform or tool, such as: Ad Serving: Campaign Manager 360, Search: Google Ads, Social: Meta Business Manager, Programmatic: theTradeDesk or Digital Video 360, Project Management: Asana
Proven ability to manage campaigns end-to-end across multiple digital platforms
Strong Excel and data analysis skills
Excellent communication, presentation, and client management abilities
Benefits
Medical, vision, dental and mental health benefits for you and your family, with access to a health care concierge, and Flexible or Health Savings Accounts (FSA or HSA)
Free concert tickets, generous paid time off including paid holidays, sick time, and personal days
401(k) program with company match, stock reimbursement program
New parent programs including caregiver leave and baby bonuses, plus fertility, adoption, foster, or surrogacy support
Career and skill development programs with School of Live, tuition reimbursement, and student loan repayment
Volunteer time off, crowdfunding match
Company
Live Nation Entertainment
Live Nation Entertainment is a producer, promoter, and seller of live concert tickets for artists and fans. It is a sub-organization of Priority Records.
Founded in 1996Beverly Hills, California, USA
10001+ employees
H1B Sponsorship
Live Nation Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (44)
2024 (23)
2023 (34)
2022 (39)
2021 (39)
2020 (49)
Funding
Current Stage
Public CompanyTotal Funding
$3.72BKey Investors
Public Investment Fund
2025-10-08Post Ipo Debt· $1.3B
2024-12-03Post Ipo Debt· $1B
2023-01-09Post Ipo Debt· $900M
Leadership Team
Chris Loll
Chief Operating Officer, Media & Sponsorship
Rose Kirkland
Senior Vice President, Booking
Recent News
2026-01-09
Music Business Worldwide
2026-01-08
Company data provided by crunchbase