VSP Vision · 2 days ago
Business Development Associate
United States
Full-time
Remote
Entry Level
$59K/yr - $92K/yr
2+ years expVSP Vision is a leading company in the optical industry, and they are seeking a Business Development Associate to generate high-quality leads and develop new business opportunities. The role involves executing strategies for lead generation, maintaining relationships, and collaborating with internal teams to align business goals.
EyewearHealth CareHealth Insurance
Responsibilities
Owns and executes strategies for generating high quality leads, qualifying prospects, and developing a strong flow of new business opportunities
Responsible for the development of a communication strategy that nurtures and enhances relationships
Provides insight on lead source effectiveness for all pipeline sources
Collaborates with internal teams to ensure alignment of business goals
Research and identify potential optical practices, partners, and/or customers using online tools, internal databases, and other resources
Lead Customer Relationship Management (CRM) strategy, sending engaging cold outreach and other communications to attract new prospects
Maintain and update the database of prospects and actively manage the pipeline to ensure timely follow-ups and tracking
Enhance and optimize CRM processes, including messaging, content, frequency, and target audiences
Help collect & organize diligence documents and necessary documentation during the initial diligence process
Maintain and manage prospecting activity. Contact and evaluate lead qualification, schedule initial discovery calls. Track appointments as a leading KPI. Ensure all leads meet initial criteria via exploratory conversations, data collection, and evaluation
Coordinate with partners for annual prospecting events and attend lead sourcing industry events. Work with internal events teams to provide materials for events
Utilize internal teams and personal research needed to populate the prospect pipeline/database
Collaborate with internal business partners to address and resolve inquiries as necessary
Evaluate prospecting process/procedures, recommend, implement, and manage solutions to improve effectiveness
Recommend and manage or participate in the development of transaction support tools based on trends and patterns of inquiries
Qualification
Required
Bachelor's Degree in Business Administration, Business Management, Operations, or related field or equivalent experience
A natural relationship builder with excellent communication and interpersonal skills, the ability to influence and engage with professionals at various levels
Able to manage multiple tasks, timelines, and follow-ups without missing details
Capable of quickly understanding processes, tools, and nuances of prospect/lead generation
Prior experience using CRM software to manage pipelines, track interactions, and generate reporting
Strong organization skills to prioritize multiple tasks while working effectively in a very fast-paced and dynamic environment
Ability to travel nationally, including some weekends for conferences, prospect dinners, and company events
Strong problem-solving, analytical, and critical thinking skills
Proven ability to understand business objectives, business environment, and products
Experience articulating ideas in presentations and in writing, identifying key findings and recommendations to management and team members
Preferred
2+ years' experience in Sales, Sales Support, Marketing, Operations, or related field, preferred
Previous experience in identifying and engaging with potential leads or prospects
Benefits
Eligible bonuses and commissions
Company
VSP Vision
At VSP Vision, we activate the full power of care by consciously reinvesting in greater vision, health, and opportunities for all.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Michael Guyette
President and CEO
Monica Perez
Senior Vice President Finance and Treasury
Recent News
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