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USAA · 23 hours ago

AVP, P&C DTC Performance Marketing - Media

San Antonio, TX

Full-time

Hybrid

Senior Level, Lead/Staff

$195K/yr - $351K/yr

10+ years exp

USAA is dedicated to empowering its members to achieve financial security, and is looking for an AVP, P&C DTC Performance Marketing - Media to lead its marketing initiatives. This executive role involves overseeing the development and execution of marketing strategies, managing a high-performing team, and optimizing marketing channels to drive profitable growth.

BankingFinancial ServicesInsuranceVenture Capital

No H1B

Responsibilities

Oversees the development of go-to-market, execution plans, and channel marketing support plans. Serves as a subject matter expert in understanding, collecting and coordinating channel marketing requirements

Monitors results via business plan assessment and through implementing changes to plans to drive desired results. Identifies new/emerging channels, resources and intermediaries and develops integrated strategies, plans and programs to leverage these opportunities

Responsible for the development of strategic capability roadmaps that include operational and technology paths necessary to deliver future business needs

Provides consultation and decision-making support for the development and implementation of new channel management and optimization capabilities necessary to measure performance, test and learn and drive digital marketing insights

Researches and keeps abreast of new and emerging industry technologies and trends that can affect the application of channel management and optimization approaches

Oversees the effective deployment of Machine Learning (ML) and Automated Intelligence (AI) platforms to drive improved performance and automation at scale

Accountable for overall effective delivery of end-to-end marketing channel management processes and experiences and serves as the executive sponsor for channel marketing data and information requirements

Identifies emerging third-party relationship opportunities to support future business needs

Manages the risk and performance associated with large scale third-party contracts in support of USAA’s compliance initiatives

Briefs C-Suite leadership on key initiatives and outcomes related to marketing channels

Builds and oversees a team of employees for assigned functional area through ongoing execution of recruiting, development, retention, coaching and support, performance management, and managerial activities

Ensures risks associated with business activities are effectively identified, measured, monitored, and controlled in accordance with risk and compliance policies and procedures

Qualification

Digital Marketing LeadershipMachine Learning (ML)Automated Intelligence (AI)Marketing ComplianceData-Driven InsightsAgile EnvironmentStrategic Capability RoadmapsC-Suite EngagementRisk ManagementTeam Leadership

Required

Bachelor's degree; OR 4 years of related experience (in addition to the minimum years of experience required) may be substituted in lieu of degree

10 years of progressive experience in sales/marketing, developing strategies, managing major initiatives and delivering results within a complex matrix environment

6 years of people leadership experience in building, managing and/or developing high-performing teams

2 years of experience working with Machine Learning (ML) and Automated Intelligence (AI) platforms to drive improved performance and automation at scale

Marketing process excellence orientation with experience in managing and optimizing compliant marketing channels/campaigns in a highly regulated environment

In depth experience operating and leading in an agile environment

In depth experience using data and metrics to measure impact and resolve improvements to deliver more effective ROI

Demonstrated knowledge and application of industry-related risk management and compliance framework and guidelines to include relevant laws, regulatory, compliance, industry regulations and regulatory data sources

Development of strategic capability roadmaps to deliver against future business needs

Experience developing multi-marketing channel/campaign goals and demonstrated ability to achieve goals

Demonstrated of ability to effectively engage with and influence C-Suite leaders

Experience collaborating with key resources and stakeholders, influencing decisions and managing work to achieve strategic goals

Executive-level business acumen in the areas of business planning, operations, industry practices and emerging trends

Knowledge of federal laws, rules, and regulations to include: UDAAP, OCC Bulletin 2013-29: Third-Party Relationships: Risk Management Guidance, Reg W, Info Security and Privacy Standards (such as GLBA; TCPA; GDPR; CCPA; Privacy)