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Geron Corporation · 1 day ago

Director, HCP Promotion

United States

Full-time

Remote

Director/Executive

$220K/yr - $245K/yr

9+ years exp

Geron Corporation is seeking a Director of HCP Promotion to shape the promotional strategy and drive demand in the healthcare sector. The role involves collaboration with cross-functional teams to ensure impactful HCP engagement and compliance with regulatory standards.

BiopharmaBiotechnologyHealth DiagnosticsOncologyPharmaceutical

Diversity & Inclusion

Responsibilities

Lead the HCP promotional strategy, including message development, customer segmentation, and personal promotional tactics

Drive field-informed strategy by closely partnering with sales leadership to ensure promotional efforts reflect real-world insights and frontline perspectives

Collaborate cross-functionally with Market Access, Medical Affairs, and IR & Corporate Communications to ensure message consistency and alignment across all stakeholders

Build and sustain strong relationships with the Promotional Review Committee (PRC), fostering a collaborative environment to review and refine promotional content in compliance with regulatory standard

Partner with Business Insights & Analytics to identify market research needs and implement metrics-based methodologies to assess and optimize promotional effectiveness

Continuously monitor the business landscape, including customer needs and competitive dynamics and integrate insights into strategic planning

Ensure full compliance with Company policies, regulatory requirements, and industry standards in all marketing activities

Communicate brand strategy and performance through regular updates to internal stakeholders

Support annual Brand Plan of Action (BPOA) planning with cross-functional team partnership

Provide senior leadership updates on the Brand Plan of Action (BPOA), ensuring strategic visibility and alignment at the senior leadership level

Manage vendors and initiatives within the approved promotional budget

Manage Agency of Record (AOR) relationships, ensuring alignment of strategic priorities and effective oversight of the promotional budget

Champion a culture of learning and innovation, applying best practices and lessons learned from past experience to continuously enhance marketing excellence

Qualification

Oncology experienceMarketing strategy developmentMarket research analysisPromotional regulatory processesCross-functional collaborationLeadership skillsInterpersonal skillsCommunication skillsWork independently

Required

Bachelor's degree in business, marketing, or life sciences required

A minimum of 9 years of progressive experience in marketing within the pharmaceutical/biotechnology industry and/or healthcare agency

Prior oncology product launch experience required; launch experience during COVID a plus

Extensive experience with developing and executing marketing strategies and tactics, market research and analysis, and interactions with sales teams

Experience managing multiple external agencies efficiently and effectively

Solid understanding of key market dynamics within competitive environments and their implications to product strategy and messaging through market research, customer interactions, etc

Established oncology experience, strong scientific acumen, and a proven ability to translate clinical differentiation into compelling, compliant promotional messaging

Proven leadership skills and ability to collaborate in a highly cross-functional environment

Strong strategic agility with the ability to analyze complex business issues and opportunities, adapt to evolving market and competitive dynamics, and utilize sound judgment to establish appropriate objectives

Solid understanding of clinical trial design, drug development process, and promotional regulatory processes

Willingness to roll-up sleeves and be hands-on in a high-growth, fast-paced environment

Strong interpersonal skills and superior cross-functional team player with ability to influence

Intelligent, enthusiastic, ambitious, creative, results-oriented, able to prioritize, and self-motivated

High external focus passion for patients

Excellent verbal and written communication skills

Ability to work in ambiguity

Highest level of ethics, integrity, and trust while acting with courage and candor

Able to travel and work independently

Preferred

Advanced degree with commensurate experience preferred

Benefits

Medical

Dental

Vision

Life insurance

Flexible spending accounts

Disability insurance

Supplemental health insurance

A 401(k) retirement savings plan

An employee stock purchase plan

A generous time off program that includes the eligibility to accrue 160 hours of vacation during each full year of employment

64 hours of sick leave

9 standard paid holiday days off

Paid leave for certain life events

Company

Geron Corporation

Geron is a biopharmaceutical company that is charting a new course with the goal to deliver innovative treatment options for people living with blood cancer.

Founded in 1990

Foster City, California, USA

201-500 employees