Dr. Tavel Optical Group ยท 23 hours ago
Paid Digital Media & Digital Marketing Manager
United States
Full-time
Remote
Senior Level
$75K/yr - $90K/yr
5+ years expDr. Tavel Optical Group is seeking a Paid Digital Media/Digital Marketing Manager to lead their paid digital media strategy and execution. The role involves managing campaigns across various platforms, optimizing budgets, and developing analytics and patient loyalty communication programs.
Health CareHospital
Responsibilities
Launch, manage, and optimize paid search, display, and social campaigns
Plan and execute targeted programmatic campaigns that go beyond impressions to real impact
Build custom segments, retargeting flows, lookalikes, and cross-platform funnels that convert
Create full journey analytics analysis, monitor KPIs, create dashboards, and provide insights on performance
Develop strategy and collaborate on execution of patient email and text marketing
Own paid media budgets, maximizing efficiency, minimizing waste, and proving ROI
Partner with creative teams to ensure campaigns succeed
Ensure HIPAA compliant conversion tracking and stay updated on best practices
Qualification
Required
5+ years of hands-on experience in Google Ads, Meta Ads, and programmatic platforms (like StackAdapt, The Trade Desk, etc.)
Experience planning or executing OTT/CTV and digital streaming audio campaigns
Obsessively analytical. You love data, testing, iterating, and scaling
Experience building analytics and tracking programs
Experience building patient loyalty marketing programs
Fluent in CPMs, CTRs, CPCs, CVRs, and ROAS; and you know how to explain them to non-marketers
Naturally curious and always learning what's next in the media landscape
Have an opinion on topics like PMax, Generative AI in search and murky programmatic inventory
Comfortable working across teams, juggling multiple campaigns, and meeting tight deadlines
Preferred
Bonus: You've worked with multi-location, healthcare, retail, or regulated industries
Bigger bonus: You've built performance media campaigns that captured attention AND sparked growth
Company
Dr. Tavel Optical Group
Dr. Tavel Optical Group provides glasses, contact lenses, eye exams, & eyewear to tens of thousands of Hoosiers each year.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Mollie Tavel Kaback
Vice President, Purpose & Strategic Partnerships
Company data provided by crunchbase