Moen · 17 hours ago
Senior Manager, Affinity Marketing
Deerfield, IL
Full-time
Hybrid
Mid, Senior Level
$105K/yr - $165K/yr
7+ years expFortune Brands Innovations, Inc. is an industry-leading home, security and digital products company focused on transforming spaces into havens. The Senior Manager, Affinity Marketing will lead the strategic development and execution of partner marketing initiatives for Flo, collaborating with internal teams and affinity partners to drive brand awareness and measurable sales outcomes.
Manufacturing
Responsibilities
Develop and execute partner marketing strategies that enable affinity partners to effectively market the Flo by Moen product to their customers or members
Collaborate with Affinity Account leads to align marketing tactics with sales goals and partner objectives
Lead integrated marketing efforts across Moen and partner teams (Brand, IT, eCommerce, Digital) to meet quarterly revenue targets
Manage, measure, and optimize partner-driven customer acquisition initiatives, using insights to improve ROI and influence decision-making
Co-develop PR and earned media strategies with the Moen Brand team to generate consumer interest and drive measurable partner sales
Serve as the key marketing and PR contact for a diverse set of affinity partners, ensuring alignment on go-to-market strategies and shared goals
Apply business and financial acumen to make strategic recommendations that support revenue and margin growth
Oversee the marketing budget for Flo Insurance and Affinity Sales, ensuring spend efficiency and accountability
Lead and support direct reports in managing event/tradeshow strategies and achieving key performance targets
Act as a trusted advisor and consultant to partners, offering guidance that drives adoption, engagement, and long-term growth
Stay ahead of market and industry trends through field travel, competitive analysis, and collaboration with Sales, Segment, and Category Management teams
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
7+ years of marketing experience, including digital marketing, preferably with experience marketing products or services through partners
2+ years of team leadership experience with the ability to mentor and develop talent
Demonstrated success in influencing partners and co-marketing efforts to reach end consumers
Knowledge of multi-channel marketing tactics such as email, paid media, social media, webinars, and more
Strong collaborative skills and the ability to build trust across internal and external stakeholders
Excellent analytical, organizational, and problem-solving capabilities with a financial mindset
Clear and effective communication skills across all levels of the organization
Proficient in Microsoft Office Suite
Willingness and ability to travel approximately 25%
Preferred
MBA or advanced degree
Prior experience in the insurance or affinity marketing space
Experience managing marketing budgets and developing partner marketing programs
Familiarity with digital marketing platforms and analytics tools
Benefits
Robust health plans
Market-leading 401(k) program with a company contribution
Product discounts
Flexible time off benefits
Adoption benefits
Company
Moen
Creating a brighter future for water by innovating, designing, and engineering products that enhance your experience with water while using less.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Angie Vericker
Human Resource Business Partner
Brandon Sampson
Human Resources Business Partner
Recent News
2025-11-04
Toronto Sun
2025-10-19
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