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Genentech · 19 hours ago

Director, Digital Experience & Content Operations

Washington, DC

Full-time

Onsite

Director/Executive

$169K/yr - $314K/yr

10+ years exp

Genentech is committed to improving the lives of patients through innovative healthcare solutions. The Director of Digital Experience and Content Operations will lead the operational functions of Genentech's Creative Content Studio, ensuring streamlined content processes and enhancing patient and customer experiences across various teams.

BiotechnologyLife ScienceManufacturing

Comp. & Benefits

Responsibilities

Lead the Content Service Operations teams powering Content Supply Chain: Oversee the internal end-to-end operational lifecycle of content, spanning Campaign Planning, Creation, Assembly, Review (PRC/MLR), and Omnichannel Distribution. Ensure frictionless "hand-offs" between Marketing/Medical, Agencies of Record (AORs), vendors, and internal content studio (AURORA Lab)

Operationalize and scale the AURORA Lab production engine, driving the high-volume delivery of assets across all key channels. This involves ensuring seamless coordination among the Creative, Review, Engagement and Production teams

Oversees quarterly scope planning, working closely with the commercial and medical team to align operational capacity with financial objectives

Execute a strategic roadmap to right-size the vendor ecosystem. Lead the repatriation of critical services from external vendors to internal teams, ensuring seamless business continuity during transitions

Provide process and planning updates for upcoming capabilities launches and updates to ensure production capabilities are understood and considered

Oversee project coordination and delivery

Oversee the development and implementation of content execution processes and best practices

Refine workflows to streamline production, removing bottlenecks and creating repeatable, efficient processes for creative teams

Develop, implement, and monitor operational systems and processes to provide clear visibility into goals, progress, and potential obstacles

Maintain key performance indicators (KPIs) and metrics to measure operational efficiency, service delivery, and satisfaction, making data-driven adjustments as needed

Ensure the right operational structures and roles are in play to support the content delivery teams, responding to dynamic changes in scope, scale, and budget

Work analytically & creatively across the portfolio, using teamwork, innovation, and excellence to recognize opportunities and propose solutions

Own data capture and analysis, monitoring key performance indicators to identify areas for improvement and drive AURORA Lab operational efficiency

Responsible for producing hindsight reports, outlining successes and opportunities for improvement to inform future strategies

Provide strong leadership, guidance, and mentorship to operational teams

Foster a culture of accountability, continuous improvement, and high performance

Ensure adherence to industry regulations, company policies, and legal guidelines

Identify and mitigate operational risks to ensure business continuity and security

Qualification

Content OperationsDigital ProductionDigital Asset ManagementGenerative AIProcess OptimizationFinancial AcumenStakeholder ManagementData AnalysisAgile MethodologiesLeadership

Required

10+ years of progressive experience in Content Operations, Marketing Operations, or Digital Production

5+ years in a leadership role, preferably within the Pharmaceutical/Biotech industry or a highly regulated sector

Transformational Leadership: Proven track record of leading and standing up large-scale operating model transformations (e.g., Agency to In-House/Hybrid models)

Financial Acumen: Demonstrated success managing large operational budgets ($10M+) and driving vendor consolidation strategies

Deep proficiency in Digital Asset Management (Adobe DAM, Veeva Vault), Work Management (Adobe Workfront), and Marketing Automation

Process Architect: Expertise in Lean/Six Sigma or Agile methodologies to drive process optimization

Stakeholder Influence: Exceptional ability to navigate complex matrixed organizations and influence cross-functional partners (Marketing, Medical, IT, Legal)

Thorough working knowledge of high craft scaled production is essential

Proven track record of successfully developing and implementing operational strategies that drive efficiency, productivity, and growth

Strong understanding of data analysis and performance metrics, with the ability to leverage insights for decision-making