D.S. & DURGA · 1 week ago
Senior Manager, Influencer & Advocacy
Brooklyn, NY
Full-time
Onsite
Senior Level
$100K/yr - $115K/yr
6+ years expD.S. & Durga is a Brooklyn-based fragrance house known for its unique perfumes and aromatic products. The Senior Manager, Influencer & Advocacy will lead the brand's influencer strategy and manage PR efforts to enhance its cultural influence and modern communications approach.
Consumer GoodsFashionRetail
Responsibilities
Build and own D.S. & Durga’s influencer and advocacy framework across organic and paid tiers — micro, macro, VIP, and cultural tastemakers
Translate the brand’s creative world into authentic creator storytelling that generates earned reach and drives desirability
Define influencer tiering, investment levels, and KPIs (EMV, engagement, conversion)
Establish a cadence of “always-on” advocacy, complemented by launch and seasonal campaigns
Oversee day-to-day relationship with LEDE, the brand’s PR partner — guiding a transition from traditional editorial pitching to a creator-first, storytelling-driven model
Set joint priorities and KPIs with LEDE around earned media, creator coverage, and press placement quality
Align PR and influencer calendars to ensure consistent narratives across launches, retail moments, and brand milestones
Provide strategic input on messaging, media lists, event execution, and press materials
Identify and nurture relationships with influencers, artists, and cultural voices aligned with D.S. & Durga’s aesthetic and values
Manage day-to-day outreach, seeding, product gifting, and logistics (Archive or similar platform)
Cultivate a DSD Advocacy Community — a network of brand friends and micro-creators engaged year-round through exclusive previews, briefs, and events
Foster long-term relationships that evolve beyond transactional campaigns
Partner with Marketing, Social, and Creative to design 360° activations around launches, retail events, and collaborations
Brief and oversee creators and agency partners, ensuring brand alignment and exceptional content quality
Secure usage rights and integrate top-performing content into paid amplification when relevant
Coordinate closely with Retail Marketing and Operations to synchronize influencer support with in-store activities
Define and track influencer and PR KPIs across campaigns and always-on programs (EMV, reach, share of voice, engagement)
Produce regular reporting and actionable insights to guide strategy and budget allocation
Manage agency budgets, forecasting, and contract renewals with accountability for ROI
Continuously analyze the competitive landscape to identify white-space opportunities
Work closely with the Social Media Manager to ensure cohesive storytelling across earned and owned platforms
Serve as the internal champion for influencer and media integration across all functions — from Creative to Retail
Partner with the Head of Marketing to align influencer, PR, and social strategies with brand campaigns and launches
Embody and express the D.S. & Durga ethos in every partnership, ensuring cultural fit, creative integrity, and excellence in execution
Qualification
Required
6–8 years of experience in influencer marketing, PR, or communications within beauty, fragrance, or luxury lifestyle brands
Demonstrated ability to design and execute integrated influencer and earned-media strategies that deliver measurable business results
Proven success managing external agencies and cross-functional teams; able to influence without direct authority
Deep understanding of the creator economy and the evolving media landscape, with experience across TikTok, Instagram, YouTube, and emerging platforms
Strong analytical skills with comfort in EMV, engagement, and ROI reporting; ability to translate insights into clear strategic recommendations
Excellent written, verbal, and interpersonal communication skills; credible and persuasive with executives, partners, and creators
Experience balancing creative storytelling with commercial discipline—equally fluent in brand tone and performance metrics
Familiarity with influencer-management and social-listening tools (e.g., Archive, Traackr, Dash Hudson, Sprout, or similar)
Track record of thriving in fast-paced, founder-led environments; agile, resourceful, and collaborative
Creative storyteller with commercial intuition—sees how art, culture, and commerce intersect
Hands-on self-starter who builds systems from scratch and executes with excellence
Strategic yet pragmatic—able to think long-term while delivering immediate results
Collaborative communicator who builds trust across Marketing, Creative, PR, and Retail partners
Analytical and data-driven, comfortable owning KPIs and drawing insight from metrics
Culturally attuned and curious, with a natural connection to tastemakers and creative communities
Organized and detail-oriented, managing multiple campaigns and relationships with precision
Resilient and entrepreneurial, energized by building new capabilities and shaping a brand's next chapter
Passionate advocate for D.S. & Durga's values—imaginative, authentic, and independent
Company
D.S. & DURGA
D.S. & DURGA delivers material and imaginary fragrances made in NYC.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$29.14M2024-06-07Private Equity· $29.14M
2024-01-31Acquired
Leadership Team
Kavi Ahuja Moltz
Chief Executive Officer
Recent News
Company data provided by crunchbase