Genstone Realty · 3 weeks ago
AVP, Creative Strategy
Rosemont, IL
Full-time
Hybrid
Senior Level
$95K/yr - $115K/yr
5+ years expGenstone Realty is a diversified real estate services company that offers a range of home ownership products and services. They are seeking an AVP, Creative Strategy to lead the creative development and execution of brand strategy, ensuring a positive customer experience and driving revenue across digital and traditional channels.
CommercialCommercial Real EstateProperty ManagementReal EstateReal Estate Investment
Responsibilities
Leads all phases of creative development and execution of brand strategy to produce a positive customer experience that drives revenue
Responsible for achieving long-term strategic goals and business objectives
Creates designs and creative elements across digital (websites, social channels, digital/video ads, Google Business Profiles) and traditional (email, direct mail, flyers, presentations, signage) channels
Ensures adherence to all policies and standards that reinforce the organization's branding strategy and quality goals across all Fay and Genstone brands
Monitors daily work progress and resolves issues to meet all production timelines
Manages both internal and external design resources
Collaborates strongly with business unit leaders, cross-functional approvers, and the entire Marketing Team
Qualification
Required
Bachelor's degree in Marketing or related field
5 + years of experience in marketing, communication, public relations, preferred within mortgage, financial services, or real estate company
5 + years experience in developing and executing creative marketing strategies, with a proven track record of driving brand engagement across multiple channels
5 + years of experience in supporting creative departments/graphic design teams
3 + years of demonstrated experience leading/managing an effective team
Direct-to-consumer experience required. B2B design experience strongly preferred
Previous experience leading team projects, managing timelines, and cross-functional collaboration
General understanding of digital and print production processes
Proficient experience with MS Office to include Outlook, Excel, Word, and PowerPoint
Excellent web development skills, including WordPress and Wix, and experience developing public-facing content (website, ads, social media posts, etc.)
Experience using Adobe Creative Suite applications
Experience with Canva or other web-based design platforms (i.e., Illustrator, InDesign, Photoshop Dreamweaver)
Working knowledge of CSS, HTML5, and JavaScript
Experience with Email/CRM systems (Total Expert, Salesforce, Klaviyo, Hubspot, or similar) for email design
Demonstrated experience working in a fast-paced workplace environment
Familiarity with Project Management Software (Monday.com, JIRA, etc.) to manage project workflow
Familiarity with AI Tools to aid in design and copywriting tasks
Strong planning and project management skills with a history of successful execution of plans
Effective at managing multiple priorities under tight deadlines
Client-focused with strong execution skills and results orientation
Effective management skills to include assisting with talent selection, training, coaching, mentorship, and performance management
Demonstrated ability to establish credibility, coupled with recognizing and supporting the organization's culture, values, and priorities
Ability to effectively manage through change and ambiguity
Strong verbal and written communication skills
Strong interpersonal skills with the ability to develop and maintain effective relationships across the organization
Strong listening skills with the ability to facilitate meetings and effectively lead discussions
Strong organizational skills; effective time management for self and team
Strong analytical skills
Strong problem-solving abilities
Strong attention to detail
Solid decision-making abilities coupled with sound judgment
Compliance orientation
Collaborative approach to work
High degree of business acumen; strong fiscal and technical aptitude
Self-directed; comfortable working with ambiguity and uncertainty
High degree of professional maturity, integrity, and ability to maintain confidential data and information
Benefits
Medical, Dental and Vision Insurance
Company Paid Life Insurance
Disability Insurance
Pet Insurance
401k Program with Employer Matching
3 Weeks Paid Time Off (PTO)
Paid Holidays
Wellness Initiatives
Employee Assistance Program
Eligible for Hybrid Work Schedule with Remote Flex Days
Company
Genstone Realty
GenStone Realty is a real estate agnecy.
51-200 employees
Funding
Current Stage
Growth StageRecent News
The Business Journals
2025-03-18
Company data provided by crunchbase