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Kendo Brands, Inc. · 23 hours ago

Global Senior Brand Manager – Collections & Complexion – Fenty

San Francisco, CA

Full-time

Hybrid

Mid, Senior Level

$127K/yr - $159K/yr

5+ years exp

Kendo Holdings, Inc. is a San Francisco-based beauty brand developer and wholesaler owned by LVMH Moët Hennessy - Louis Vuitton. The Global Senior Brand Manager will be responsible for shaping and executing the Fenty Beauty brand strategy for Limited Edition Collections and Complexion categories, overseeing the go-to-market process, and driving growth across product lines.

Consumer GoodsE-CommerceFashionLifestyleRetailWeb Design

Responsibilities

Champion global brand management and advocacy for assigned categories

Develop and implement brand and product strategies

Establish self and team as category experts, staying current on industry trends and competitor activity

Analyze sales data and report on key metrics to guide decision-making

Manage global go-to-market strategies, product pipelines, and assortment planning

Lead the creation of global product briefs

Direct product messaging and content strategy

Oversee daily business operations for assigned categories

Design and execute global category strategies, including growth plans and campaign objectives, to support regional marketing initiatives and maximize product performance

Manage the full product lifecycle for Limited Edition Collections and Complexion categories

Maintain a merchant mindset by monitoring consumer trends, visual merchandising best practices, and social media engagement (e.g., TikTok)

Track product performance to identify and leverage emerging trends and 'viral moments' for category and collection growth

Build and sustain strong cross-functional partnerships with internal stakeholders (e.g., packaging, inventory, creative, product development, marketing, education, e-commerce, operations)

Serve as the brand liaison for cross-departmental collaboration

Lead global go-to-market planning to ensure successful product launches, including market analysis, positioning, messaging, unique selling propositions, and asset/content development

Own the development of product briefs and pipelines, collaborating with international teams to align on objectives, costs, and margin targets

Drive the global product innovation strategy by integrating market analytics, competitive intelligence, DEI principles, and emerging trends

Partner with North America and International sales, brand management, and marketing teams to address market needs and champion global brand initiatives

Analyze business metrics and revenue targets to inform category growth strategies

Stay attuned to the beauty retail landscape to identify new business opportunities

Support achievement of cost and margin goals to meet financial objectives

Make actionable recommendations based on research and sales trends

Qualification

Beauty industry experienceStrategic planningSales analyticsProduct lifecycle managementCross-functional collaborationProactive mindsetDiversityEquityInclusionMicrosoft PowerPointMicrosoft ExcelCommunicationDetail-oriented