Embedding VC · 2 days ago
Sales Development Representative
Embedding VC is seeking a Sales Development Representative (SDR) to enhance FLORA's revenue engine by engaging high-intent inbound users and creating pipeline through thoughtful outbound strategies. The role involves maintaining accurate data in CRM, collaborating with the sales team, and providing market feedback to improve sales development efficiency.
Artificial Intelligence (AI)Impact Investing
Responsibilities
Own first-touch outreach to high-intent inbound users and accounts (e.g., strong product usage, team expansion, enterprise signals)
Qualify inbound interest and route opportunities into the sales pipeline with clear context and insights
Identify and engage target accounts through thoughtful, personalized outbound
Research prospects and tailor outreach based on role, industry, and creative workflows
Generate new pipeline aligned with FLORA’s ICPs (creative teams, agencies, in-house brand & marketing orgs)
Maintain accurate, high-signal data in CRM (notes, qualification, next steps)
Partner closely with Sales to ensure clean handoffs and strong meeting quality
Provide feedback to Marketing and Product on what you’re seeing in the market—objections, use cases, patterns, and opportunities
Test messaging, sequences, and approaches across inbound and outbound
Continuously refine how we identify 'sales-assist moments' in a PLG motion
Qualification
Required
Tech-savvy and systems-oriented, with an interest in using modern tools, automation, and data to improve sales development efficiency and effectiveness
Strong written and verbal communication skills—clear, concise, and human
Excited by creative tools and motivated to help shape how AI fits into real-world creative work
Organized and process-oriented, with strong CRM hygiene
Passionate, purpose-led, and all-in. You are obsessed with working towards our vision and spreading it to the world
Hustle and work ethic. You are known for going the extra mile(s). You roll up your sleeves and consider no task beneath you
Relentless focus on efficiency and effectiveness. You prioritize the highest-leverage activities that have the highest ROI
Ownership mindset. You act like an owner - you have the highest standards of accountability for your work and proactively improve anything you see
Nimble. You iterate continuously (without spinning wheels), execute with an extreme sense of urgency (every minute counts), and dive into new problems & opportunities seamlessly
High bar for excellence + low ego. You're driven to win at the highest level. You seek and welcome feedback, and do what's best for the company and team
Service mentality. You constantly think about how you can serve and provide value to others - to customers, partners, and teammates
Daring. You bring to life bold, original ideas