Apply on Employer Site

Viking · 1 day ago

Senior Research Manager

Los Angeles, CA

Full-time

Onsite

Senior Level

$145K/yr - $185K/yr

5+ years exp

Viking Cruises US is a company known for its destination-focused voyages around the world, and they are seeking a Senior Research Manager to lead and execute essential research for the company's growth. The role involves managing brand health trackers, conducting market research, and connecting insights with internal data to inform marketing strategies.

CommercialLeisureTravel

Responsibilities

Lead the on-going management of Viking’s brand health trackers and several other important trackers run throughout the year to help us ensure a deep understanding of our target audience

Manage our branded online research community, including planning activities aligned with business needs, managing development and review of invitation copy and imagery, QC checking of activities, as needed, Monitoring activity progress and timelines, detailed reviews of deliverables, and periodically owns custom small projects from start to finish as needed

Conduct market research on and build knowledge of key trends in the travel industry, including overall market trends, growth, and competitors, to inform and support marketing strategy and communications

Effectively connect primary and secondary research with internal data to uncover unique and actionable insights, partnering with Viking’s Analytics and Database teams as needed

Keep abreast of new developments, methods, and technologies in research to expand Viking’s repository of effective techniques

Qualification

Market researchConsumer insightsData analysisPower BIQualtricsCommunication skillsCritical thinkingProject management

Required

Bachelor's degree required; advanced degree in Marketing, Business, or related field preferred

5+ years of experience in consumer insights, market research, or analytics, with a proven ability to influence business decisions

Strong analytical and critical thinking skills; adept at translating complex data into clear, actionable strategies

Exceptional communication and storytelling skills, both written and verbal

Demonstrated success managing research vendors and cross-functional projects, skilled at proactively identifying both problems and solutions

Proficiency in PowerPoint, Excel, and Power BI required; experience with Qualtrics, DisplayR, SPSS preferred

Ability to thrive in a fast-paced, dynamic environment with impeccable attention to detail

Preferred

advanced degree in Marketing, Business, or related field

experience with Qualtrics, DisplayR, SPSS

Benefits

Employees are eligible for annual discretionary bonus.

401(k) plan with company match.

Employee Share Purchase Plan (ESPP) Viking full-time regular employees working in the United States can purchase Viking shares through payroll deductions.

Full benefits including medical, dental, vision, life and disability insurance at a highly subsidized rate (some plans are fully paid by Viking).

Accrue 15 paid vacation days, sick time accrual by state, and 6 paid holidays per year.

Opportunity to take a free and/or discounted cruise.

Highly subsidized gym membership.

Discounts on theatres, theme parks, movie tickets, travel discounts through IATA membership and too many more discounts to name.