Facebook Ads Strategist (performance based - USA Only) jobs in United States
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MarketEQ · 3 days ago

Facebook Ads Strategist (performance based - USA Only)

positionUnited States
timePart-time
remoteRemote
seniorityMid, Senior Level
date3+ years exp

MarketEQ is a marketing agency and IT consulting firm specializing in UX/UI product design, digital marketing, and data analytics. They are seeking a Facebook Ads Strategist who will create, test, and scale ad campaigns that convert, focusing on both strategy and execution while collaborating with the media and design team.

Marketing & Advertising
Hiring Manager
Christopher Torres
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Responsibilities

Write all ad copy, funnel copy, and landing page content yourself (no outsourcing)
Work with our media & design team to produce high-performing creatives
Build and manage paid campaigns across Facebook, Instagram, and Google PPC
Continuously split test ads, funnels, and strategies to optimize conversions
Use AI-driven optimization techniques to scale winning campaigns profitably
Ensure ads are compliant, approved quickly, and reach the right audiences
Write short-form and long-form copy for ads, funnels, landing pages, and retargeting campaigns
Architect lead gen funnels designed to capture, nurture, and convert agency leads into booked calls
Manage campaigns end-to-end, targeting, budgets, bidding, scaling
Run A/B and multivariate testing on copy, creatives, and funnels to maximize CTR, CPC, CPL, and booked meetings
Work directly with media production and design team to align visuals with campaign strategy
Track performance, generate weekly reports, and recommend optimization strategies
Ensure ads meet Meta & Google ad policies, get approved, and maintain healthy accounts
Identify winners and systematically scale campaigns to maximize ROI

Qualification

Performance marketingFacebook AdsGoogle PPCCopywritingConversion trackingA/B testingAI optimization toolsGrowth hackingCompliance knowledgeCreative collaboration

Required

3–5+ years in performance marketing & paid ads strategy (agency background strongly preferred)
Proven track record of driving conversions in FB/IG Ads and Google PPC campaigns
Portfolio of ad copy and funnels that delivered measurable results
Deep knowledge of split testing, conversion tracking, retargeting, scaling strategies
Hands-on experience writing and testing direct-response copy (ads, landing pages, email follow-ups)
Understanding of AI optimization tools for paid ads
Strong grasp of compliance (Meta, Google) to ensure campaigns run smoothly

Company

MarketEQ

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people-size0-1 employees

Funding

Current Stage
Early Stage
Company data provided by crunchbase