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Empower Pharmacy · 23 hours ago

Director, Media Relations

Houston, TX

Full-time

Onsite

Director/Executive

10+ years exp

Empower Pharmacy is a leader in personalized and compounded medicine, and they are seeking a Director of Media Relations to lead their earned media strategy. This role involves building the company's reputation, managing media relationships, and ensuring consistent narratives across various channels.

Health CarePharmaceutical

Responsibilities

Develops and executes a comprehensive media relations strategy that advances Empower’s brand, mission, and business priorities across earned media channels

Serves as the primary media strategist and spokesperson advisor, shaping narratives, messaging frameworks, and story angles that position Empower as a leader in personalized and compounded medicine

Builds and maintains strong relationships with key national, trade, healthcare, policy, and business journalists, editors, and producers

Leads proactive media pitching, thought leadership placement, and announcement strategies, including corporate news, executive visibility, innovation stories, and industry commentary

Oversees reactive media inquiries, issues management, and crisis communications, partnering closely with legal, compliance, and executive leadership to manage risk and protect Empower’s reputation

Develops and maintains media playbooks, spokesperson guidelines, crisis response frameworks, and escalation protocols

Collaborates closely with content, social, internal communications, marketing, and clinical teams to ensure consistent narratives across earned, owned, and internal channels

Uses media monitoring, analytics, and AI-enabled tools to track coverage, sentiment, message pull-through, and competitive positioning, translating insights into strategic recommendations for leadership

Prepares executives for media engagements through briefing materials, message development, and interview coaching

Manages agency partners as needed, setting clear objectives, performance expectations, and accountability standards

Qualification

Media relations strategyHealthcare complianceCrisis managementMedia monitoring toolsJudgmentComposureInfluenceExecutive presenceStrategic thinkingCollaborationCommunicates effectively

Required

Minimum of 10 years of experience in media relations, public relations, or strategic communications, with at least 5 years of experience in healthcare public relations, either in-house or agency

Required experience leading crisis management in healthcare, life sciences, pharmaceutical, biotechnology, or another highly regulated industry

Bachelor's degree in communications, journalism, public relations, or a related field

Proven track record of securing high-quality earned media and managing complex narratives in regulated or high-scrutiny environments

Strong understanding of healthcare compliance, claims sensitivity, misinformation risk, and regulatory considerations in public communications

Exceptional writing, editing, and storytelling skills, with the ability to translate complex scientific or technical topics into clear, accurate narratives

Experience leveraging media monitoring platforms, analytics tools, and AI-powered insights to inform strategy and measure impact

Demonstrated ability to counsel senior leaders and operate effectively in fast-moving, high-stakes situations