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Rhythms · 1 day ago

Demand Generation Lead

United States

Full-time

Remote

Senior Level

5+ years exp

Rhythms is an innovative company focused on building AI business execution systems for enterprises. The Demand Generation Lead will be responsible for building the demand engine, running paid programs, and optimizing funnel performance to drive pipeline growth.

Artificial Intelligence (AI)InternetOperating Systems

Responsibilities

Run paid programs hands-on: LinkedIn, Google SEM, retargeting, display, and emerging channels

Own targeting logic, audience segmentation, bidding strategies, pacing, and budget allocation

Build and iterate on experiments across creative, copy, and landing pages

Maintain tight CAC, CPL, and ROAS reporting and optimize weekly

Build dashboards for full-funnel performance (traffic → MQL → SQL → opportunity)

Implement tracking across channels, website, and product using tools like GA4, HubSpot, UTMs, and attribution platforms

Diagnose funnel drop-offs and run tests to improve conversion at each stage

Forecast pipeline impact from spend scenarios and channel mix changes

Own marketing data quality and measurement frameworks end-to-end

Build, test, and optimize landing pages with clear hypotheses and measurement plans

Run A/B and multivariate tests on headlines, structure, forms, and CTAs

Improve conversion from anonymous visitor → lead → sales-qualified lead

Stand up nurture sequences, scoring models, routing rules, and lifecycle workflows

Build experimentation frameworks across subject lines, cadence, offers, and segmentation

Enhance SQL and opportunity conversion through targeted follow-up flows

Own pipeline generation targets alongside sales

Report weekly on channel-level contribution and efficiency

Reallocate spend dynamically based on performance insights

Qualification

B2B SaaS demand generationPaid channel optimizationAttributionExperiment designEvaluationDashboard creationFunnel mechanicsAudience segmentationAnalytical writingResourcefulnessOwner mentalityClear communication