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Meta · 1 day ago

Product Design Director

United States

Full-time

Remote

Director/Executive

$250K/yr - $312K/yr

10+ years exp

Meta is dedicated to building Personal Superintelligence, empowering individuals through innovative AI tools. They are seeking a Product Design Director to lead the creative strategy for AI-powered characters, collaborating with engineering and modeling teams to create high-fidelity visual personas across various platforms.

Computer Software

Comp. & Benefits

Responsibilities

Define the aesthetic direction and visual language for embodied AI characters, establishing quality bars for realism, stylization, and expressivity across mobile, VR/MR, and web surfaces

Lead the creative development of scalable character systems (avatars, photorealistic digital humans, and stylized agents) that can function across 1P, 2P, and 3P use cases

Partner closely with Machine Learning (ML) researchers and Engineering teams to optimize how AI models drive visual outputs—specifically focusing on audio-to-face animation, gesture generation, and multimodal expression

Direct the evolution of creative tools and pipelines, ensuring that artists and external creators can leverage our AI tools to create high-quality embodied characters efficiently

Drive rapid prototyping of new character behaviors and interactions, moving successful concepts from the 'lab' phase into production-ready features for the Family of Apps (Instagram, WhatsApp, Messenger, Facebook)

Qualification

AI image generation3D modelingCreative directionDigital humansProduct lifecycle experienceCross-functional collaborationImpeccable creative judgmentChatbotsCritical thinking

Required

Bachelor's degree or equivalent experience with 10+ years of experience with art and creative direction

Experience working independently

Previous experience collaborating with product and technical teams

Expertise in AI image and video generation

Proficiency with technical art production (e.g. 3D modeling, video streaming, procedural art generation)

Demonstrated critical thinking skills and impeccable track record of creative judgment

Experience leading and collaborating on cross-functional projects to build products, respond to urgent needs, preempt issues and address concerns in collaborative and timely fashion

Experience building products related to broad communities and niche topics